Web Site Advantage - Full

Use your business colours and font
Include links to other networks such as LinkedIn, Facebook Fan Page and Twitter accounts
Link to a vCard file (don't attach one) which can be used to quickly add you to their address book
Add some sales pitch, like a link to a new offer or service
Encourage clients to write a review or testimonial about you
Add certification images

It's best to use a branded email address if possible. E.g. use your websites domains based email account over your ISP (@bigpond.com.au) or web (@hotmail.com) addresses. It's more professional and invokes trust.

I have several signatures for different uses. E.g. personal, business, replies, promotions. Make your signatures suite the moment. My reply signature is shorter than my main signature so I don't clog up long conversations with long signatures.

Original Article...How to create a Business Email Signature

How to Choose the Best Domain Name and Hosting for your Business Website

Fri, 06 Aug 2010 00:00:00 GMT

Choose wisely, young Webwalker
Domain Name Search
Hosting
You only Need One
Deciding on your preferred Top Level Domain (TLD)
Keep it Short
Brand your domain - Use you Business Name
Consider Keywords
Still can't get the one you want? Dash!
Do they get it?
Shorts
Is it Rude?
Have your website Re-enforce your name
Now go get it!

Choose wisely, young Webwalker

Your domain name is one of the first decisions you make when creating a website. And a hard one to change! Here are some tips to help you make the right choice and get the best domain name for your business website.

The advice is primarily targeted at small businesses in Australia.

To some administrative advice first. How to find, buy and host your new website...

Domain Name Search

When working out your domain name you need to be able to quickly check if it is available. There are many websites that provide this service such as Domain Central where this and all my Australian domains are registered.

Once you have made your decision, it is probably simplest to purchase your domain at the same place you get your hosting.

Affiliate Disclaimer
This article contains affiliate links so I may earn a commission if you purchase something. My recommendations are based on personal experience and not driven by these affiliations.

Hosting

You will need somewhere to place your website. This is where Hosting comes in.

Digital Pacific is a good ECO friendly Australian option. Their servers are in Australia so have a natural speed advantage and they also sell .com.au domains.

This website is hosted by ASP Web Hosting which is also an Australian hosting company. They specialise in ASP.Net hosting, the language this website is written in.

Often people buy hosting from America where it is cheaper, however this cheap hosting may leave you with a slower website and less support. They also can't sell you your .com.au domain. Host Gator is very cheap and seem to have a good reputation. GoDaddy is also very cheap however they seem to have a bad reputation among some webmaster.

If you're looking to create a full blown shopping cart then you may want to consider Big Commerce for your hosting and Content Management System (CMS). I find it one of the best shopping cart systems around so have become a partner and active member of their community. Several of my clients are using the system and have found it very powerful.

I also have a few websites in the UK. I'm currently using Pipe Ten who are from my home town, so they have to be good. I have also used eUKHost in the past and found their services fine.

Onto the domain name tips...

You only Need One

I often see people buying up lots of domains thinking it will help them do well with search engines. This is not the case!

If you have multiple domains, the only way they can help with search engines is if they each relate to their own unique website. Pointing a lot of domains to the same website adds no value as the search engines just flag them as duplicates and ignore all but the one they deem to be the original.

A common tactic is to buy what is called exact match domains. That is, domain names that exactly match a set of searched for keywords. From experience this technique does work (even though Google have repeatedly said they are working on minimising its effect). Each exact match domain tends to host a very simple website that contains content that also targets the chosen keywords.

There are sometimes other reasons to acquire multiple domains such as stopping your competition from using them or when going international.

Deciding on your preferred Top Level Domain (TLD)

The TLD of a domain is the end part of a domain name that indicates the category the website is in and sometimes the country.

For an Australian business I would recommend they use .com.au or .com. If the business is not international then the .com.au may be better as it reinforces the fact the business and website are from Australia.

If you have trouble getting those TLDs then you can opt for something like .net. The minor downside is that people tend to still type in .com and may end up with your competitor!

be careful if you decide to use US hosting and a .com domain. Search Engines will assume your website is American and not Australian. This may effect how well you do in the search results.

Keep it Short

Long domain names can be hard to remember and even harder to type in correctly. So keep it short.

I would recommend trying to keeping it down to 24 characters or less. This is partially because this is the limit that Google AdWords has when adding Mobile Ads.

Brand your domain - Use you Business Name

The best domain name is one that reflects the name of the business. It helps brand awareness and creates a professional image. Remember that your domain name should also be setup as your email address, placed on business cards and used in advertising.

What would a client try if they had to guess what your domain was? That will be the best possible domain to get.

Think of different ways you can write your business name. E.g abbreviated forms like IBM.com.

Consider Keywords

Words used in your domain name can boost your relevance in search results. If you have done some Keyword Research you should know which words can help you the most.

It's great if your business name contains those keywords. If not, and your business name is not too long, consider adding a keyword to the end. E.g. IBMComputers.com

If you are not worried about branding, then you may want to use the best keywords in your domain name. Look at mine ;-)

Still can't get the one you want? Dash!

If its hard to get the domain you want, consider adding dashes/hyphens between the words. My domain is a good example of that: seo-website-designer.com

Try and avoid the hyphen option if possible. People tend to forget it and its hard to explain. On a plus side they do remove ambiguity about what the domain name means.

Do they get it?

Consider the scenario where you tell someone your domain name, or you use it in a radio advert. Will the recipient be able to remember it and type it in correctly?

Is it easy to spell? Some businesses register multiple domains just to capture all the typos people can make!

Shorts

If your domain name is long and hard to enter then consider buying a short version of your domain and Redirecting it to your main domain. I have min.to/seo . This technique means the visitor still ends up on your real website, but only have to type in a small one.
(QRCode Tip: if you use QRCodes then this same trick can help you create codes that are easier to scan and track).

Is it Rude?

An example here will help. I'm a regular contributor to experts-exchange.com. A while back they added the hyphen to their domain after they realised how their old domain could be read: ExpertSexChange.com

So check that there are no alternate meanings to your domain!

Have your website Re-enforce your name

To help visitors remember your website and its domain name, make sure the website is also branded to re-enforce your chosen name. Try and use exactly the same name in the titles and headings of the website and your other forms of marketing.

Now go get it!

There's lots of things to consider and you may have to try many names before you find one available and that feels right. If you are struggling then post a comment below and let the community help you. If you have more ideas, then share them as well.

Good luck.

Original Article...How to Choose a Domain Name

Google Toolbar PageRank Checker (PR)

Tue, 20 Jul 2010 00:00:00 GMT

Find out how Google Ranks your website

From the early days, Google's patented PageRank algorithm has been central in their formulas to determine who shows up in their search results.

Over the years the exact algorithm has evolved, however it is still based on the same premise to determine how important a website is, based on which other websites link to it.

The true PageRank score for a websites page is kept secret, however Google does periodically publish a score out of 10 for each page via its Toolbar . This is commonly called the Google Toolbar PageRank.

The Toolbar PageRank is rarely updated and only provides a very rough guide to what the true PageRank may be. Non the less, many people practicing Search Engine Optimisation (SEO) monitor it carefully. It can be a good indication that a website is moving in the right (or wrong) direction.

Note that PageRank is assigned to each page of a website. Many people consider the PageRank for the home page as the overall PageRank for the website.

Once you rank and have good content you will start showing up in search results. At this stage you will be interested in my Google Search Result Parser to see how you rank and my Google Search Result Emulator to make you look better in the results.

The Google Toolbar PageRank Checker

Just enter your URL in the field and click check...

Original Article...Google PageRank Checker

A Google Search Result Parser (SERP) supporting Universal Search

Sun, 08 Jan 2012 00:00:00 GMT

Who owns your search results?

Google's search results have become a lot more complex. It's no longer a case of tracking how well your doing based on your organic position from 1 to 10. Now the results also contain ads, news, brand, stores, places, maps, product, videos and images. Each of these components steal space from the organic results and give websites alternate ways become listed.

This tool will process the components in a particular search result and score the listed websites based on their chance on being clicked. The results let you judge how well websites are doing in a more realistic way.

How do I parse my search results?

Perform a search in Google and copy the source code from the search result page into the text box below. Then click Parse to see not only how each website performs but also a detailed list of the components on the page.

Note: If you are using Google Instant then Google does not update the code when a search is made directly from the Google search page. To get around this either switch off instant or make your searches from the toolbar.

Google SERP Parser

Original Article...Google Search Result Parser

How to add multiple Google Analytics accounts to your tracking code

Wed, 21 Dec 2011 00:00:00 GMT

Mess free tracking code
The Analytics Code
Tracking events and custom page hits
Automating it - A Solution

Mess free tracking code

Quite often I have to work with websites that have multiple versions of Google Analytics code embedded in them. Each tracking for a different account that was probably set-up by different people over the life time of the website.

Almost always, the code is a mess! Old code mixed with new to try and get around the multiple tracking issue.

It took me a while to find a clean solution, so I have decided to share it and hopefully save others time and frustration. I've also written a small script (see end) to make it even easier to track multiple profiles.

The Analytics Code

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-XXXXXXXX-X']);
  _gaq.push(['_trackPageview']);

  // Second tracker 
  _gaq.push(['secondTracker._setAccount','UA-YYYYYYYY-Y']); 
  _gaq.push(['secondTracker._trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script>

The only change to the original code is in bold. Just add those three lines for each additional account you need to track. The important thing is that you create a new namespace for each new tracker (highlighted in red).

And don't forget to use real account codes!

Tracking events and custom page hits

Like above, you would need to trigger the event or page hit for each tracker.

A custom page hit would look something like this

_gaq.push(['_trackPageview', '/Special-Page']); 
_gaq.push(['secondTracker._trackPageview', '/Special-Page']);

An event would need something like this:

_gaq.push(['_trackEvent', 'link', 'click', 'linkClicked']); 
_gaq.push(['secondTracker._trackEvent', 'link', 'click', 'linkClicked']);

Automating it - A Solution

On larger websites it could be very complex to make sure the duplicate code is always implemented correctly, especially for events.

To help solve this I have written a little JavaScript file to automate the process.

Include File: WsaGa.js

The script lets you register all the profiles you wish to track, then provides functions to let you call the GA functions across all the profiles. Here's an example:

<html>
<head>
    <script type="text/javascript" src="WsaGa.js"></script>
    <script type="text/javascript">
        // Standard Google Code
        var _gaq = _gaq || [];

        // Important: Register all the Profiles you wish to send tracking data to
        WsaGa.registerProfile('UA-XXXXXXXX-1');
        WsaGa.registerProfile('UA-XXXXXXXX-2');
        WsaGa.registerProfile('UA-XXXXXXXX-3');

        // Important: Sets up all the accounts
        WsaGa.setAccounts();

        // Required for cross domain tracking
        // WsaGa.setAllowLinker(true); 

        // May be required for cross domain tracking. should match the current domain
        // WsaGa.setDomainName('domain.com');

        // Track page speeds
        // WsaGa.trackPageLoadTime();

        // Important: The main page view tracking
        WsaGa.trackPageView(); 

        // Other options...
        // WsaGa.trackPageView('test');
        // WsaGa.trackEvent('testcat', 'testaction', 'testlabel');
        // WsaGa.push(['_trackPageView', 'testpush']);

        // Standard Google Code
        (function () {
            var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
            ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
            var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
        })();
</script>
</head>
<body>
</body>
</html>

Tell me (and others) if you find it helpful. Tell no one if you have any issues. Just Kidding! Post any questions or issues here or if you prefer directly contact me.

Original Article...Tracking with multiple Analytics accounts

See how your website looks in Google Search Results • SERP Emulator

Sat, 17 Jul 2010 00:00:00 GMT

Control what Google displays

When Google shows your website pages in it's Search Engine Result Pages (SERPs) it normally uses content from the page itself. The heading is taken from your pages title and the snippet is often taken from your pages meta description.

What if your page title or meta description is missing, poor or doesn't relate well to the search query? In these cases Google will find another source for the text to display. This maybe from page headings, visible content or even text in links pointing to the page (Link Text in Back Links).

Google will only display so much information. Around 70 characters for the heading and 2 lines for the snippet. This tool helps you see what your website may look like in Google Results, so you can fine tune it to look the most attractive to viewers.

If you want to test how an an existing page looks in Google's results, enter its URL then click Acquire Text.

You can then edit the title and description to see what it will look like in Google's Search Results. Click Generate to update the emulated results.

Google highlights words in the search results that match the words that were searched on. You can emulate this by adding words to the Search Word list. They should be space separated.

I have also written articles about how to write good Titles and Descriptions so that they work for search engines and attract visitors to your website. If you're interested in seeing how you rank is search results then also check out my Google Search Result Parser.

Google SERP Emulator

Original Article...Google SERP Emulator

How to Correctly Redirect Visitors | 301 Permanent Redirects

Wed, 14 Jul 2010 00:00:00 GMT

The 301 Permanent Redirect
PHP in File 301 Redirect
Apache .htaccess 301 Redirect
ASP in File 301 Redirect
ASP.Net in File 301 Redirect
IIS 301 Redirect
IIS 7 Routing Module and web.config
Zeus Server Scripts

The 301 Permanent Redirect

There are several cases where a web page or even whole website is moved to a new location.

Page Name Change
Website Upgrade
Domain Change or Consolidation

A common mistake is to just make the move without considering search engines and visitors experiences. This can lead to visitors experiencing broken links and search engines dropping their index for your pages.

To resolve this you should tell your visitors and the search engines where the page has moved to. And the best way to do this is via a mechanism called 301 Permanent Redirects. Browsers support this and seamlessly move the visitor to the new page. Search Engines respect it and transfer their index data to the new page.

There are several other redirect mechanisms available, however the 301 Redirect is the only one that Search Engines (in particular Google) state they support for updating their index.

How you perform 301 Redirects varies with the system you use and the nature of your problem. The rest of this article explains several of the different ways to implement 301 Permanent Redirecting.

You can use my Redirect Header Checker to confirm if you have setup redirects correctly and that they are really of the 301 type.

PHP in File 301 Redirect

If you're using PHP and your old page is a PHP page, you can change it's content to perform a redirect in the following way.

<?
Header("HTTP/1.1 301 Moved Permanently"); 
Header("Location: http://www.website.com/new-page/"); 
?>

Apache .htaccess 301 Redirect

If you are running your website on an Apache server then you can use the .htaccess file to setup all your redirects. This is more manageable as you don't need to keep old files and it also works for any URL (not restricted to PHP files).

The method is based on editing a file called .htaccess which needs to be placed in the root of your website. This file is used for several purposes so make sure you use the existing one if it is already there.

Here is a example of a basic .htaccess file that does a few 301 Redirects

# Should be before any rewrite commands, only required once
RewriteEngine On    

# 301 Redirects
# Place these before any rewrite code such as in Joomla or WordPress
RewriteRule ^old-page\.htm$  http://www.website.com/new-page [R=301,NC,L]
RewriteRule ^old-page2\.htm$  http://www.website.com/new-page2 [R=301,NC,L]

I've also written a tool to help you Generate an .htaccess file from a list of pages.

ASP in File 301 Redirect

If you're using ASP and your old page is an ASP page, you can change it's content to perform a redirect in the following way.

<%
Response.Status="301 Moved Permanently"
Response.AddHeader "Location","http://www.website.com/new-page/"
%>

ASP.Net in File 301 Redirect

If you're using ASP.Net 3.5 or less and your old page is an ASP.Net page, you can add the following to the Page_Load method.

try
{
    this.Response.Redirect("http://www.website.com/new-page/", true);                        
}
catch (Exception)
{
    // this is to make the redirect a 301 type
    context.Response.StatusCode = (int)HttpStatusCode.MovedPermanently;
    throw;
}

In ASP.Net 4.0 you can just do this


    this.Response.RedirectPermanent("http://www.website.com/new-page/");

If you chose to instantly end the response (true) then the method will trigger a ThreadAbortException, so make sure your exception handling does not do strange things because if this.

IIS 7 Routing Module and web.config

In IIS 7 and .Net 3.5 the Routing Module was introduced (You may need to install and enable it). It lets application developers control URL rewriting and redirecting via code or even in the web.config file. Here's an example:

<?xml version="1.0" encoding="UTF-8"?>
<configuration>
  <system.webServer>
    <rewrite>
      <rules>
        <rule name="301 Redirect 1" stopProcessing="true">
          <match url="^old-page\.htm$" />
          <action type="Redirect" url="new-page" redirectType="Permanent" />
        </rule>
        <rule name="301 Redirect 2" stopProcessing="true">
          <match url="^old-page2\.htm$" />
          <action type="Redirect" url="new-page2" redirectType="Permanent" />
        </rule>
      </rules>
    </rewrite>
  </system.webServer>
</configuration>

The same idea can be used to setup a redirection system without the need for pages to be present. This website uses Route Handlers and Http Handlers to process all requests including the handing of 301 redirects.

Zeus Server Scripts

If your php website is powered by a Zeus server then you can't use the .htaccess file. On Zeus you need to create a rewrite.script. Here's an example:

insensitive match URL into $ with ^/old-page\.htm$
if matched
match IN:Host into % with ^(.*)$
set OUT:Location = http://%1/new-page
set OUT:Content-Type = text/html
set RESPONSE = 301
set BODY = Moved
goto END
endif

# 301 Redirect 2
insensitive match URL into $ with ^/old-page2\.htm$
if matched
match IN:Host into % with ^(.*)$
set OUT:Location = http://%1/new-page2
set OUT:Content-Type = text/html
set RESPONSE = 301
set BODY = Moved
goto END
endif

I've written a Zeus Server 301 Redirect Script Generator Tool to help you there as well.

Original Article...How to Correctly Redirect Visitors

Testimonials for SEO & Website Promotion Services from Web Site Advantage

Thu, 18 Nov 2010 00:00:00 GMT

Praise can go a long way

Receiving a testimonial is a great feeling. It not only reassures you that you are doing the right thing, but it is also a way to show to potential clients that you are good at what you do.

This page not only lists the testimonials that I and Web Site Advantage have received for my Small Business SEO Support Package , but it's also here to encourage you to get and use testimonials to promote your own business.

I'm just getting started. So far I have 4 testimonial with an average rating of 5 out of 5 ( )

in their words...

Re: Small Business SEO Support Package

“

I personally use Website Advantage and Tony's service is fantastic. The work he has put in to my website is wonderful. The rank difference is fantastic and has happened with some work and a little time and patience. Tony has a lot of experience at finding the best keywords available for your industry and helping you rank for them... Do yourself a favour and trial Website Advantage for a minimum of 6 months. You'll soon see what difference it makes to your business. Go get em!

”
(5/5) - Annemarie, Shop Owner, 28 Jun 2011

Re: Small Business SEO Support Package

“

Very professional service, modern and frequent analysis and reports, regular contact and updates, reasonabley priced and great results!! Thanks for helping our business Tony!

”
(5/5) - Dr. Belle, Chiropractic Partner, 28 Jun 2011

Re: Small Business SEO Support Package

“

Web Site Advantage, Great ideas, great price, great results... Saved me Thousands of Dollars... Very personalised service.

”
(5/5) - Kayne, Business Owner, 21 Apr 2011

Re: Small Business SEO Support Package

“

Tony McCreath is a wealth of information when it comes to promoting & marketing on the web. His advice and practical hands-on knowledge has allowed our website to be more effective in the market place providing quality sales leads for my company. More leads means more sales so I am very happy with that.

”
(5/5) - Brenton, Managing Director, 17 Nov 2010

Get in on the action

Reviews, Ratings and Testimonials are great ways to show potential customers about your track record and performance.

Encourage your clients to write a testimonial about you. A good place to send them is your Google Places entry where people can rate and review your services. You can then re-quote them on your website or other media channels such as brochures and business cards.

If they are having trouble writing a review then here are some guidelines you can give them:

Explain the problem you had
Explain how we solved your problem
Explain who you would recommend us to

If you have worked with me and liked my services, why don't you Rate & Review My Services on my Google Places page .

(Only ever use real testimonials and ask for permission before publishing them.)

And don't forget to reciprocate the favour. Write testimonials or pass on Free Hugs for Businesses that have served you well. Or share this article with friends or colleagues using the social links below...

Original Article...Client Testimonials

Location Map Maker - A simple way to add a map to your website

Tue, 19 Jan 2010 00:00:00 GMT

Put yourself on the map
Before we start
The Map Maker Tool
How to use the Location Map Maker tool
Working with website developers
Website developers - Let your customers use the Location Map Maker
The Alternative: My Places Maps

Put yourself on the map

One way to provides visitors with a better experience is by providing them with a street map to help them find your business. This tool enables you to quickly add a map into your website, thus showing your customers where your business is located.

Before we start

This map making tool was originally made in 2009 and it still works!

Over the time Google has provided more tools at our disposal to create and use maps. Now, I would recommend people create their own maps with Google and embed those maps into their website. It's a bit more work than this tool, but you can create fancier maps, and they may also contribute towards promoting your website.

After the tool I have provided some instructions on how to do just that.

The Map Maker Tool

More tips and advice related to locating a business can be found in my Local Website Marketing article.

ony's Google Maps Location Finder
Loading Map....
Address:
Lat, Lng:	,
Html:

How to use the Location Map Maker tool

Enter an address then click "Go"
Move the marker to the exact map location
Copy the Html from the tool and put it in your website.
Sign up for a Google Maps API key
Update the html by replacing YOUR_KEY_HERE with your own key

Working with website developers

Using Google maps is one of the best options around. To add a Google Map to a website one needs to find the GEO location (latitude and longitude) of the business address or sales locations.

This is not easy to communicate between web developer and website owner, so this tool also provides the GEO location information (Lat, Lng).

Advanced website developers can add working versions of Google maps to a website and include lots of dynamic content such as markers with balloons and image overlays.

Website developers - Let your customers use the Location Map Maker

If you wish to use this Google map address and GEO finding tool on your own website you can. This download contains all you need. I only request that you reference back to this page, which the supplied download does by default.

The Alternative: My Places Maps

An alternative to using this tool is to create a map using Google's own map making system. It's not that hard and it lets you create some great maps. Here's some basic instructions:

Before you start you will need a Google Account. You may already have one for GMail, Google+, Google Analytics? If not, you can got Google and Create a New Account .

Log into your account then go to Google Maps . Here you can search Google Maps for places and businesses. You can also check out your personal map related stuff in My Places.

Click on the My Places button and you will see a big red Create Map. Guess what, I want you to click on that as well.

Provide a title and a short description for the map. Use your business name and describe what your business does. When finished click the Done button

Now we want to add your business into the map. If you have already registered your business with Google Places then I suggest you search for it using the top search box. When you find it you can click on the little button next to your business name and select Save to Map. Make sure your map is selected and click Save. Now go back to your map and you should see that your business has been added to it.

If you don't have a Google Places entry you will need to add your business manually. From your map editor, first find on the map where your business should be. Then click on the blue market at the top right of the map (Make sure your in edit mode). You should then be able to place the marker where you want your business to be. Click again to add the market to the map.

Now we want to enhance your business. In edit mode click on the market for your business. This should open up a bubble to let you edit the details for the marker. Fill in your business name and a short description. You can even switch to Rich Text editing and add a link to your website. Don't forget to click on the icon as well, you can change this to an image that suits your business better.

There's lots of things you can add to your map. Have a look at my example just above. Once your happy with your map, make sure you save it. Now your ready to embed it into your website.

Embedding is quite easy. Click on the link icon to the top right of the page. You will be given a few options on how to share your map. Select the link at the bottom called Customize and preview embedded map. Here you can play around with your map until you have it how you want it to look when it's embedded. Then just copy the supplied code into your website and voila, you have a map.

Original Article...Location Map Maker

Adelaide Web Services to help build your Business Website - Adelaide Web Businesses

Thu, 25 Mar 2010 00:00:00 GMT

Find the team to get your website running...
Interactive Map
Adelaide Business Categories

Find the team to get your website running...

It's always nicer to work with someone local, someone you can meet with and see.

My Business is from Adelaide , and I want to help promote and bring together the best website experts in Adelaide. Helping you make a better informed decision on who to use to get the results you want.

That is why I an now compiling a list of website related service providers in and around the Adelaide area. These companies or consultants provide services to help you own and run a website for your business.

I've also analysed the top performing web based businesses for Adelaide as well as the whole of Australia . Check them out if you want to see how well a business is performing.

Interactive Map

See where the website firms that can help you are based. For a more detailed and controllable map go to the copy on Google Maps called Adelaide Website Firms .

Adelaide Business Categories

Find a business based on the type of service you are looking for.

Adelaide SEO & Website Promotion

Anyone can get your site ranking No 1 in Google, but that alone is not a commercial result We make sure you get online exposure for search terms that represent the best commercial outcomes for your business. We get you there using careful considered online exposure strategies; SEO, SEM, Google Places, Google Merchant and more.

Adelaide Graphic Designers

Ensure your website looks professional by hiring a Graphic Designer.

(74 words)Adelaide Graphic Designers

Adelaide Web Design & Website Development

These are the people who can build you a professional website.

Adelaide Copywriters

Are you struggling to write the content for your website? Hire a professional to do it for you and ensure your content is compelling, engages and sells your business.

(736 words)Adelaide Copywriters

Email Newsletter & Online Marketing Experts in Adelaide

Promoting your website through email newsletters and related marketing tools.

If you have a web related service or would like to recommend one, then contact me with the details. It's FREE!

Original Article...Adelaide Web Businesses

Who's Hijacking your Google Analytics Code? Why not find out!

Tue, 08 Nov 2011 00:00:00 GMT

Is it possible?
Can I find out who?
Why are the big boys involved?
What does this mean?

A question on Quora entitled "What happens if I put someone else's Google Analytics code on my website?" triggered a train of thought and investigation that made me discover things about how Google Analytics treats its Hostname Dimension, and because of that how you can discover which other domains are using your Google Analytics tracking code.

Is it possible?

The answer to the Quora question is that anyone can include your analytics code on their own website. They won't get any information from it, but they could confuse you.

If they put your code on their website, you will see their traffic as if it is yours, on top of your own websites data.

Can I find out who?

luckily, Google Analytics provides a Dimension (their term) so you can see the Hostname (domain) that causes any traffic. So if someone does, for some strange reason, want to add your Google Analytics code to their domain, you will known who they are. And can hunt them down!

Google Analytics also lets you create custom reports, so I created one that showed all the Hostnames that are causing visitors on the websites I manage, and I was surprised...

I didn't see malicious competitors causing most of the dodgy traffic, I saw major websites!

Why are the big boys involved?

The domains I picked up that triggered the most traffic tended to be translation websites (Google), caching websites (Google), social bookmarking websites (ShareThis) and URL shorteners (TinyUrl). This got me intrigued.

I could not work out why many of the Hostnames were showing up. There seemed to be no link between them and me!

After analysing these websites I noticed something in common, many of them use frames (spit) to embed peoples websites. You know the thing, A top bar to keep you on their website while they display yours.

This means your website is displayed, but within a frame of someone else's website. And your website triggers your tracking code.

What does this mean?

So I think the discovery here is, if your website is placed in a frame of another website, you get to track that via the Hostname Dimension in Google Analytics. I.e. You can see if other websites are displaying your website within theirs. Google Analytics must be tracking the Hostname of the top most frame.

You may be surprised how much traffic is due to this. On my small website 0.5% of traffic was given a different Hostname. For my international clients I'm seen figures up to 3% due to the translation websites.

It may be worth filtering out Hostnames in Google Analytics, or at least looking at them to see if anything fishy is going on.

Now to analysing all those other Hostnames to see why they are triggering traffic on my website!

Original Article...Google Analytics Code Hijackers

How My Maps are influencing Google Places Snippets and Rankings

Mon, 07 Nov 2011 00:00:00 GMT

What's this all about?
I like My Maps
What are my clients doing here?
My clients have nothing to do with SEO?
What's the benefit?

What's this all about?

I believe I have found good evidence that referring to Places Pages within Google My Maps has an influence over how a places entry gets displayed in search results, and also the keywords it ranks for.

Like many things I discovered this by accident!

I like My Maps

I've been creating My Maps on Google's My Places for quite some time. Sometimes for fun, and sometimes to experiment.

The map which caused this discovery is called My Adelaide SEO Clients . I bet you can guess what I do and where I live ;-)

The map contains the places entries for some of my local clients...

This map was quite handy about a year ago when Google would refer to related maps in Places pages.
By including a Place on my map I could get that place page to link back to my map, and therefore my business. This no longer works

Notice the highlighted phrases SEO Adelaide and SEO and Web Promotion by Web Site Advantage. These are in the map title and in the text related to each place entry. I'd put them in deliberately to help cross promote my business.

You will see them again later!

What are my clients doing here?

So, like a good local SEO, I was checking what the local competition was like in Google Maps. To my surprise, my clients were competing in my industry!

This is page two of the maps search results for adelaide seo at the time of testing.

Notice how they all have snippets taken from my map, confirming there is a link between my map entries and the places pages.

Observation #1: It indicates you can influence what is displayed in a places entry via text you associate with that place in a map.

My clients have nothing to do with SEO?

To avoid the personalisation of results, all tests were done using a seperate chrome profile in incognito mode.

It's true. Most of those clients don't link back to my website and they don't use the term SEO in their website or Places entry. They would not have any SEO related backlinks apart from the odd link from my website, which would not be using SEO in the link text.

Observation #2:The only reason they are showing up for adelaide seo searches is because of their association to my map and its title.

If I search on the exact title My Adelaide SEO Clients then they dominate the first page. They also do well if I search using the text related to each place: SEO and Web Promotion by Web Site Advantage.

To me this is a very strong indication that the text in my maps can influence what terms a Places Page shows up in. The title of the map seems to have the most influence.

What's the benefit?

In my case nothing much! I guess my clients are pushing my competition out of the results and I'm getting a mention in their snippets.

But with this knowledge, you can help a places page perform in the keywords you want, and potentially control the text in the snippets.

It may even help them rank better!

Time for some more experiments...

Original Article...How My Maps are influencing Google Places

An SEO Blog of Sorts from Tiggerito

Sun, 06 Nov 2011 00:00:00 GMT

Things that are fresh, but don't last

When I made this website I made a decision that it wouldn't be a blog. The website is about evergreen content that I constantly update to help website developers and keen business owners improve how they work on the internet. I want this website to be a great place to refer to and trust. I want people to believe it is telling them the latest techniques and tactics to help your website perform.

I see a lot of outdated SEO material on the web. It misguides people and can even harm a website and worse a business. Blogging proliferates this because authors don't correct or update their old material. they just write a new blog to get themselves fresh viewers and more content. This is not in the interest of people wanting to learn what is correct.

I'm glad I made that decision and I still stand by it. My main focus is to provide advice and tools that solve todays problems, and not leave old rubbish sitting around.

Recently I felt I had a few things to say that doesn't fit the evergreen mould. Stuff that IS about NOW and what is happening TODAY. So I've decided to add a blog to my website!!!!

This blog section is just about that. I won't blog about how to do SEO things or what I class as evergreen SEO subjects. My blogs are about, well have a look...

SEO Blogs...

Tuesday, 8 November 2011

Google Analytics Code Hijackers

Anyone can place your analysics code on their website and trigger traffic counts in your account!

You'd be surprised what I found out while investigating this.

Monday, 7 November 2011

How My Maps are influencing Google Places

Like many things I discovered this by accident!

Original Article...An SEO Blog of Sorts

How to embed Google's Custom Search box into your website

Mon, 15 Nov 2010 00:00:00 GMT

Make your website searchable, like this ------------------------>

Make your website searchable, like this ------------------------>
Sign in to Google
Create your Custom Search Engine
The Search Code
Embedded Search Boxes (look and feel)
Extra Options

It does not take long before a website becomes big enough that visitors have trouble finding what they want. If they can't find it, they often move on, resulting in your loss. Something you want to avoid.

A great way to resolve this is to add a search box into your website. This way visitors can quickly find out if you have the information they are looking for.

Some Website Builders and Content Management Systems (CMS) have options to add a search box, but in many cases it requires in-depth knowledge of website development and databases to implement a system that works well.

This is where Google's Custom Search comes in. It's relatively simple to embed into a website and brings with it Google's own powerful search algorithms. No need to learn about databases and advanced SQL commands here!

There are some caveats though. You are dependent on how well Google has indexed your website. This can mean search results may miss out some pages or be based on old content. Also, Google includes adverts in the search results, which can cause visitors to leave your website. On the plus side, you can make a little money from those adverts!

The rest of this article will take you through the basic steps to embed Google Custom Search into your website:

Sign in to Google

Before you can create a Google Custom Search you need to have a Google Account. You may already have one for Gmail, Google+ or another one of Google's services.

If you have an AdSense account then it would be best to use that. You can then associate your Google Custom Search with your AdSense account to get paid from the adverts in the search results.

If you don't have an account yet, you can create a new one here:

https://www.google.com/accounts/NewAccount

It's quite a simple form. All your really need is an email address. Don't forget to note down the email address and password you used!

Create your Custom Search Engine

Once you have signed into your Google Account you can start to create a Custom Search Engine by going to the Google Custom Search page.

Just click on the New Search Engine... link to get started.

Fill in details requested. In particular the sites you want it to search through. Then click Next.

Here you need to chose a Style. Don't worry to much now, as you can always change it later. If you are CSS savvy you can customise it as well. Click on a Style to see a preview of it, which you can actually test to see if what sort of results Google will display. Once you have chosen your theme then click Next.

The Search Code

By default Google provides code that you can use to add to a dedicated search page. This is the simplest option. With this you create a new page on your website and add the provided code into it. You can then add "search" links to it from the other pages of your website, and your done. Visitors have to go to the search page (via those links) in order to perform a search.

If you wish to have a more integrate search where search boxes are embedded on every page, then click on the Look and feel link near the top...

Embedded Search Boxes (look and feel)

There are several Look and feel Layout options that you can use to change the way the Google Search Engine works. The default is Full-width which lets you display the search results on the same page as the search box.

My favourite is the Two page option, which is what is used on this website (see top right). This option lets you embed a search box on every page. When a visitor searches using it they are sent to a dedicated search page to see the results.

It even suggests refinements to your search as you type.

To use the Two page option, go to the Look and feel section and select Two page as your layout. Then click the Save & Get Code... button. Here you will need to enter the URL of the page you are going to use to display the search results. Create that search result page and embed the provided Search results code into it. Finally add the Search Box Code to all the pages on your website (a good place would be in a common header if your website is template driven).

Extra Options

There are many other options available from the sections listed on the left hand side. I will highlight some of the more useful ones:

Preview searches

The Preview option lets you try out the custom search to see if it meets your requirements

Do you have an XML SiteMap?

If you do. first verify it with Google Webmaster Tools , then add it to your Custom Search via the Indexing option.

Want to make money?

If you wan't to get some pocket money from the adverts Google shows in the search results then you can set this up in the Make money section. It requires you to have a Google AdSense account.

Improving the results

Google often uses your pages titles and description to explain your pages in these results, so what they say is important in helping the searcher make a decision. I've written some articles to help you edit and improve both your Title Tag and your Meta Description.

Original Article...Adding Google Custom Search

.HtAccess 301 Redirect Generator (Free+Online+Bulk)

Wed, 30 Mar 2011 00:00:00 GMT

Quickly build your .htaccess file
The .htaccess 301 Permanent Redirect Generator
What is it doing?
Why don't I use the shorter Redirect command
Help me improve it

Quickly build your .htaccess file

An .htaccess file is a file on Apache servers used for several things including controlling how different URLs are processed. One common use is when a website is re-written and you want to forward all the users visiting your old pages to the new ones.

Not using Apache?
Then check out my article on how to do 301 redirects, which covers examples for other servers and languages.

In the .htaccess file, this is done by adding RewriteRules that cause 301 Redirects from one page to another. The 301 Permanent Redirect is the best way to perform forwarding as it also tells the Search Engines to update their indexes.

Manually creating these RewriteRules can be time consuming and error prone. This tool will generate the rules for you.

Enter a comma or tab separated lists of old to new pages then click the generate button. Copy the resulting code into your .htaccess file then see if the pages are redirecting as expected.

Want to test your Redirects?
Then use my Redirect Header Checker Tool to see what's happening.

I find the simplest way to do this is to create an Excel file with two columns. Place the old pages in the first column and the new pages in the second column. Then just copy and paste the cells into the form below.

You only need to enter the path for each page and not the whole URL. e.g. about-us.htm. Just using paths means the rules generated are domain name independent. If you enter the full URL then the code generated will also take the domain into account. This way you can have the rule only apply to a single domain or have the redirect switch to a different domain.

An example list may look like this:

index.php?page=45, contact-us/

        about-us.htm, about-us/

        product-details.php?id=345, product/345/?view=details

The .htaccess 301 Permanent Redirect Generator

What is it doing?

Here's an overview on what it does

RewriteCond %{HTTP_HOST} ^domain\.com$ [NC]

For each rule there may be conditions that must be met before a rewrite rule is considered. These Rewrite Conditions are added using the RewriteCond command. The above one is used if the old path included a specific domain (HTTP_HOST) to use.

RewriteCond %{QUERY_STRING} ^querystringtext$

Dynamic URLs contain querystring parameters after a question mark (?). These have to be specified as a rewrite condition (QUERY_STRING). If no querystring is used then a blank rewrite condition is added to make sure it only matches URLs without query strings.The condition is written using Regular Expression (Regex) syntax.

RewriteCond %{HTTPS} =on

Some Regex Basics

^	The start of a string
$	The end of a string
\.	Dots need escaping with a slash as they have a meaning (any character)
\+	Plus needs escaping with a slash as it means "one or more" of the previous character

The above rewrite condition is added if the old path specifically used https:// in its URL, thus stating it's secure.

RewriteRule ^about-us\.htm$ /about-us/? [R=301,NE,NC,L]

Then the actual RewriteRule. This first states the path that must be matched for the rewrite rule to be used (once all the previous rewrite conditions are met). This is in a Regular Expression (Regex) syntax.

The generator creates a Regex string that enforces an exact match with the supplied path.

Next we add the page we are Permanently Redirecting to. This may be a relative path or a complete URL, depending on the format used in the original list. If the URL does not contain a question mark (?) then one is added. This is a signal to stop the querystring from the old page being added.

Finally a set of flags are included to define how the rewrite rule works. They specify it should be a 301 Permanent Redirect (R=301), the URL should not be escaped (NE), it should not be case sensitive (NC) and it is the last rule that needs to be processed (L).

Why don't I use the shorter Redirect command

There is a lot simpler Redirect command that can do redirects in one line. e.g.

Redirect 301 /testsource.html /testdestination.html?a=b

The main reason I don't use it is because my tool is designed to do exact URL redirecting. The Redirect command does not consider incoming query strings which means an exact source match can't be done. e.g. the above command will also match /testsource.html?parameter=value

Another limitation is that you can't restrict the source to a specific domain. However you can specify the domain of the destination, and specify a query string (any source query string is always ignored and lost).

Help me improve it

If you spot any issues or have some ideas on how I can improve it, make a comment below or directly contact me . I'd love to hear from you.

Original Article....HtAccess Redirect Generator

Copybreak - Adelaide Copywriter - Adelaide Web Businesses - South Australia

Wed, 26 Oct 2011 00:00:00 GMT

let's get talking..!

Make sure what you say is engaging your audience and compelling them to do business with you, by hiring a professional copywriter:

solid marketing know-how
understand consumer psychology
speak convincingly to your audience
use of the right keywords (SEO)
compelling call to action to convert your sales

Website: Copybreak

Original Article...Copybreak

Adelaide Copywriters - Adelaide Web Businesses

Fri, 26 Mar 2010 00:00:00 GMT

Content is king. Good content is even better!

Are you struggling to write the content for your website? In many cases your Website Developer will require you to provide the textual content for your own website. A website can be delayed by months while you try and find the time and inspiration to write! Why not hire a professional to write it for you and save yourself all that stress and lost time.

A website copywriter is someone who specialises in writing website content that engages your visitors and sells your business. Hiring a copywriter not only means your website will be completed faster, but its content will be crafted to be more pleasing to your viewers.

A local copywriter may cost from $50 to $250 per hour, depending on experience. Like most things the quality tends to go up with the price. There are several tasks you can hire a copywriter for:

Original Content Creation
Content Improvement (Rewording, Rewriting)
Proof Reading (Checking Grammar, Spelling, Style, Punctuation)

Writing a complete new page from scratch may take an hour or so. However, a copywriter can get through more content in their time if they are just proof reading or enhancing it. A copywriter may be able to proof read 20 pages per hour. Where possible provide the copywriter with sources of content to work from. This can speed up their work and save you money. Brochures or fliers can be a great place to start.

Typically a copywriter will first interview you or ask you for a brief about the content you want. This is to help them understand not only what to write, but also the style you want it written in and what you want to achieve with it. The more information you can feed them the better they can get a grasp of what your looking for. From this the copywriter can give to a quote or estimate for the work required.

The writing process may go through a few iterations, where you get to review the content and make comments. The final draft should be completed and ready to publish in just a few weeks. Once you have paid for the material then normally you will have also secured the copyright for it. At that time you can do with it what you please (please check the fine print).

Many copywriters are now aware of SEO and can work with people like me to make sure the content is optimised, while still being highly readable. Sometimes the copywriter will ask you for a list of keywords that you wish to target. Doing some Keyword Research can help you chose the right ones.. Tip: Ask your copywriter to also provide you with a good title and summary for the content they write. This is to control how your content shows up in the Search Engine Results .

If your ready to speed up your websites development, or wish to make your current content more inspired, contact one of these local copywriters. Don't be afraid, they don't bite.

Copy With Cream

Whether it's a website, brochure, print ad, Yellow Pages ad, newsletter, direct marketing or an elevator spiel, you really need the best words to get your message across. No matter what your budget, I can help you.

(162 words)Copy With Cream

Copybreak

Make sure what you say is engaging your audience and compelling them to do business with you, by hiring a professional copywriter

(54 words)Copybreak

Michael Soininen

Simply put, well written copy should stand out above the rest, deliver its message and provoke thought and action. Michael Soininen's copywriting service offers you an intelligent solution to writing copy that ultimately makes your life easier. Whether you require web content, SEO, direct mail, brochures, newsletters or something more, contact Michael Soininen now to assist with your next project.

(125 words)Michael Soininen

Word & Web

Word and Web offers expertise in newsletters and brochures, direct mail, media releases, advertising copy and words for the web.

(74 words)Word & Web

If you're a copywriter or copywriting business in Adelaide, Contact me to be considered for inclusion. It's FREE!

Original Article...Adelaide Copywriters

Firefox to KeePass Password Importer/Exporter (aka ClockWork)

Sat, 21 May 2011 00:00:00 GMT

What is the Firefox to KeePass Importer?
Who would use it?
What are the requirements?
How much is it?
How do I use it?
Can I see the source code?
Is there any support?
Importing via Justin Scott's Password Exporter Extension
Download Details

What is the Firefox to KeePass Importer?

It's a free way to import passwords exported from a Firefox Web Browser into KeePass . It should also work with Thunderbird , Flock and Songbird !

Who would use it?

For people who have just started using KeePass and have passwords stored in Firefox , this free plugin can save hours in entering passwords.

What are the requirements?

A Windows PC With XP, Vista or Windows 7 should work just fine.

This Firefox to KeePass Importer is written and compiled in .Net 4.0 and therefore required Windows XP or later, and the .Net 4.0 Framework installed (Standard in Windows 7). The version for KeePass 1.x also requires the XML Import plugin to be installed.

Support this Development

How much is it?

It's free and published under the GNU Lesser General Public License . However I do accept beer donations. See right -->

How do I use it?

INSTALLATION

Download the latest version. (Firefox-KeePass-Importer-2-18.zip)
Un-zip and place the contained files and folders into the KeePass Program Folder
e.g. at C:\Program Files\KeePass Password Safe\ .

XML Import plugin (for KeePass 1.x)

If you're using KeePass 1.x then you will also need to install the KeePass XML Import plugin . This is not needed for KeePass 2.x users:

Download the KeePass XML Import plugin. Make sure it is the same version as your KeePass.
Install it by placing it in the KeePass Program Folder.
Restart KeePass so it picks up the plugin.
Select Tools-->Plugins
Enable the plugin by right clicking on it and selecting enable.
Restart KeePass so the plugin can initialise itself.

Note: For the portable version copy the KeePass XML Import plugin to your thumb drive. i.e. m:\PortableApps\KeePassPortable\App\keepass

IMPORTING TO KEEPASS 2.X

Start KeePass 2 and open the database to import to
If you use the View->Always On Top option, then switch it off
Select the menu option File->Import
Select the Firefox option from the bottom of the list
Select OK
Alter any settings as required
Select Start

IMPORTING TO KEEPASS 1.X

Make sure you have installed the XML Import plugin (see installation section related to the XML Import plugin)
Start the WebSiteAdvantageKeePassFirefoxConverter.exe program that should be in your KeePass Program Folder
Alter settings as required
Click Start
Select the destination file to save the passwords to (e.g., "KP-IN.XML")
Wait for it to complete
Close the program
Open KeePass
Make sure you have a database opened in KeePass (File->New or File->Open)
Select File->Import From->Import KeePass XML (If you don't see this option, re-read the installation section related to the XML Import plugin, If it is shaded then you need to open a database)
Select the file to be imported (as prepared just before, e.g., "KP-IN.XML")
Follow the instructions

Then it is recomended you remove/shred/destroy/wipe any Firefox or KeePass xml files produced! (e.g. using FileShredder )

Can I see the source code?

Yes, It's written in .Net and available in the downloads section at the end of the article.

Is there any support?

I have a real job to do, so any support is limited and in my own time.

You might find answers in the comments that follow this article.

Importing via Justin Scott's Password Exporter Extension

Previous versions imported passwords through the output from this Firefox Password Exporter Extension. This version still supports it as an option.

The Password Exporter Extension has several issues with Firefox compatibility and the handling of foreign characters which is why I developed an alternate way to aquire the Firefox passwords. However, if you cant get the direct importing to work you might find switching to use this method may solve your problems.

Install Justin Scott's Password Exporter Extension into Firefox.
Restart Firefox
In Firefox go to Tools->Options and select the Security Tab
Click Import/Export Passwords
Click Export
Follow the instructions to save the passwords to an XML file, e.g., "FF-OUT.XML" (Remember where it is for later use)
Follow the appropriate Importing instructions...
For 2.x use the Firefox XML importer
For 1.x select the option to use this extensions output

Note: For other applications such as Thunderbird the process of installing and using the Exporter may vary. More information may be found on the Password Exporter website.

Download Details

To remove confusion I will only include the latest version here. If you wish to download a previous version just contact me and I will send it to you.

Latest Version

There are several ways to download the plugin:

Basic Installation: Firefox-KeePass-Importer-2-18.zip
Source Code: Firefox-KeePass-Importer-Source-2-18.zip
From PC World

Releated Dowloads

Original Article...Firefox to KeePass Importer

The Top 100 Adelaide Website Design Businesses

Tue, 13 Apr 2010 00:00:00 GMT

If they can promote themselves, they must be good.
Tested Search Phrases
Statistics & Methodology
Where are You?
The Top 100

If they can promote themselves, they must be good.

Data Last Gathered: Dec 3rd, 2011
Data Previously Gathered: Oct 14th, 2011

I analysed all the popular search phrases related to website design & development in Adelaide. From this I determined the websites that were performing best in those search results. See below for a list of the top 100 websites or find out where your website is placed.

Are you an Adelaide business with a website and want it to show up in your own markets top 100? My SEO Articles and SEO Tools should be able to help you on your way.

Due to the popularity of this article, I now also have a Best Website Designers in Australia article as well.

Tested Search Phrases

The following search phrases were analysed. They are listed in order of how frequently they are searched on.

web design adelaide
seo adelaide
graphic design adelaide
website design adelaide
adelaide web design
adelaide seo
search engine optimisation adelaide
adelaide search engine optimisation
adelaide website design
search engine marketing adelaide
web development adelaide
search engine optimization adelaide
adelaide graphic design
web designers adelaide
graphic designers adelaide
internet marketing adelaide
adelaide search engine optimization
website development adelaide
website designers adelaide
web designer adelaide
web page design adelaide
adelaide web development
web developer adelaide
graphic designer adelaide
adelaide web designers
copywriting adelaide

graphic design studio adelaide
email marketing adelaide
copywriter adelaide
website designer adelaide
e-commerce adelaide
adelaide web designer
website developer adelaide
web developers adelaide
adelaide graphic designers
adelaide website designer
web site design adelaide
graphic design companies adelaide
adelaide website designers
ecommerce adelaide
website developers adelaide
webdesign adelaide
web design in adelaide
graphic design studios adelaide
web development in adelaide
site design adelaide
website development in adelaide
site design & development in adelaide
web design & development in adelaide
site development in adelaide
seo web design adelaide
website design & development in adelaide

(top left is most popular. source: Google Keyword Tool)

Keyword Analysis Report
This information has been gather using a proprietary tool that I have developed and use in my Keyword Analysis Reports for my clients.
You can get a FREE report based on research of your own market as part of my Business Package .

Statistics & Methodology

I estimate that there is the potential for a website to receive over 10,000 visitors per month from these phrases. That is, if a website could be number one for all phrases they would receive an estimated 10K of visitors a month.

I used Google to search on each of the above phrases and gathered the first 100 websites that came up in the results.

I then rated each website based on its position in the search results. Rating is calculated using data from a study that determined 42% of searchers clicked on the 1st result and very few went past the second page. This knowledge was combined with the number of times a particular search was performed each month to come up with an overall performance score for each website in this market.

Performance scores also take into account the multiple types of search result entries, such as places listings, videos and news.

Over 700 websites were discovered during this study. The following tool includes them all.

Where are the top 10?

Where are You?

Are you wondering how well you or your developer is doing? Enter a domain name in the form below to find out its position.

The Top 100

Here is what I have determined as the top 100 websites related to website development in Adelaide...

Web Design Adelaide | Website Design Adelaide
Affordable Web Designs is business dedicated to providing Adelaide businesses with a quality website that will fit into most budgets. We Also guarantee a...
affordablewebdesigns.com.au
SEO Adelaide | SEO Company | We Operate Australia Wide
We are the very best seo company in Adelaide when it comes to search engine optimization, we offer very competitive prices on all our seo services done in...
searchengineoptimizationadelaide.com.au
Web Design Adelaide | Adelaide Web Design | Adamant Solutions...
Contact Us Now For a Free Quotation -- Web Design, Ecommerce, Content Management, Online Marketing Solutions -- Web Design Adelaide, Web Designer...
www.adamant.com.au
Graphic Design Adelaide, South Australia, Website Design...
Katron Creative based in Adelaide, South Australia specialise in graphic design, logo design, print advertising and strategic marketing solutions
www.katron.com.au
Web Design Adelaide and SEO Adelaide Company
Adelaide Web Design. Market Ease Business Promotions is a professional graphic and web site design and development company in Port Adelaide, South...
www.marketease.com.au
Web Design Adelaide, Adelaide Web Design, Graphic Design...
Need a website design that makes you money? For professional website, graphic design solutions speak to us today. Lowest Price, Highest Quality.
www.iloveweb.com.au
Blis + Web Design Adelaide - Website Design Adelaide
Blis web design Adelaide is an Adelaide based web design agency which specialise in providing high quality website design services to Adelaide based...
www.blis.net.au
Web Design Adelaide - Adelaide Web Design Site Development...
Web Design Adelaide, Adelaide Web Design, Ace Web Design provides cheap, quality web designs services for businesses in Adelaide South Australia. We...
www.acewebdesign.com.au
Adelaide SEO Ranksuccess Adelaide Search Engine Optimisation
Adelaide SEO Rank Success and Search Engine Success starts in Adelaide Australia. Rank Success can demonstrate spectacular search engine ranking results...
www.ranksuccess.com
SEO Adelaide | Search Engine Optimisation Consultants - Webfirm
Get to the top of the search engines & dominate your industry with Webfirm Adelaide's SEO Services. Request a free consultation to see how today!
www.seo-adelaide.webfirm.com
Web Design Adelaide - Website Design Adelaide
Adelaide-based agency offering high-quality web design, content management systems (CMS), search engine optimisation (SEO), ecommerce, social media...
www.webdesignadelaide.com.au
Zynke Design | Graphic Design Adelaide - Web Design Adelaide,...
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Fusion - Innovation agency that helps organisations connect...
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Web Design Adelaide Graphic Design Adelaide Web Development...
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J6 design - web design Adelaide / Gold Coast, web developers...
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Burton Nesbitt Graphic Design | Adelaide graphic design
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Adelaide Website Designers and developers : Bridgehead Adelaide
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Digital Lamb - Multimedia & Graphic Design Services - Adelaide
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Matter Solutions - SEO Adelaide, search engine optimisation |...
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SEO Adelaide – Internet Marketing Services Australia
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Search Engine Marketing Company Australia | ROI.com.au
roi.com.au is Australia’s leading SEO & search marketing company, delivering tangible, transparent and measurable results to hundreds of Australian...
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Freelance Copywriter | Copy with Cream Freelance Copywriter...
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Adelaide Web design and Adelaide graphic design, Sydney,...
A7Designs is a custom web designer in Adelaide. We are dedicated to producing quality small business websites and providing a one stop graphic design...
www.adelaidewebsitedesign.com.au
Web Design Adelaide
blog.dbgtechnologies.com.au
everything4web Web Design Adelaide, Website Design Adelaide,...
everything4web offers Web Design Adelaide, Website Development Adelaide, Ecommerce, CMS Web Design, Web Design Brisbane in Australia.
www.empresscreative.com.au
Adelaide Local SEO Services
We offer the best SEO and Online Marketing Services to Local Adelaide Businesses.
www.adelaidelocalseo.com.au
Adelaide SEO Specialists, Internet Marketing, Web Design &...
Offering Adelaide Internet Marketing, Web Design & SEO Specialists both locally, and abroad. Stretch IT, an Adelaide SEO Company.
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Traffic Creative | Branding, Graphic Design, Marketing...
Design is more than meets the eye. Traffic Creative for creative, ideas driven graphic design. Branding, identity design, marketing communications,...
www.trafficreative.com
Marketing Adelaide, Email Marketing Adelaide, website...
Chilli Chocolate Marketing is an Adelaide-based marketing company with a particular focus on email marketing, customer retention, and relationships.
www.chillichocolatemarketing.com
Adelaide Search Engine Domination
Forget about wasting $40,000 a year on a full page, Yellow Pages ad. The Yellow Pages is dead. Nobody uses it anymore and here is the proof.
southaussies.com
Web Design Company | Web Design Firm | Website Design Company
The Web Showroom is a leading Australian Web Design company. Web design company, website development, hosting, domain names. Free Call 1800 981 442
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Adelaide Web Design
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Web Design Adelaide, websites for South Australian businesses.
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www.artistrywebdesign.com.au
SEO Adelaide. Internet Marketing with Measurable ROI |...
ChilliCool Adelaide SEO Services goes beyond rankings and traffic to build actual leads for your business
chillicool.com.au
Website Designer Adelaide | Web Page Design | Wordpress Support
Web Site Designer Adelaide are a specialist website design company and are arguably the best web developer with Adelaide. No job is too small and no...
www.webdesign.webseo.com.au
Pay Per Click and Search Engine Marketing Agency
www.e-channel.com.au
Adelaide web design. Integrinet Design. Adelaide web designer
Professional Adelaide web design services. Adelaide website designer for small business especially tourism. Adelaide web development since 1997
www.integrinet.com.au
Online Marketing Agency, Adelaide | The Search Guys
Does your business use online marketing? Adelaide businesses are now taking full advantage of a range of online marketing strategies, are you?
www.thesearchguys.com.au
Web Design Adelaide
If you are after a professional website and affordable price then you’ve come to the right place. We can help design a website to suit any type of...
web2daydesign.com
Iugo – Developing your online tools – website development...
iugo.com.au
Affordable Website Design In Adelaide
Adelaide based website designer dedicated to providing affordable website design in South Australia.
www.designer.webseo.com.au
Simple Web Solutions | Adelaide SEO | Small Business Websites...
Simple Web Solutions is an adelaide SEO company that offers website creation, website marketing and seo services. We can set up full internet marketing...
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Triplezero: Web Design Adelaide, South Australia - Adelaide...
Triplezero is an Adelaide web design company in South Australia, providing web design services to a range of businesses both local and abroad.
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searchengineoptimisationadelaide.com.au
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internet marketing adelaide – (08) 8338 3429
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Riches Communications - web design, web hosting and domain...
Riches Communications provides web design, web hosting, domain name registration and search engine optimisation.
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Snap Adelaide, Flinders Street Business Printing, Design &...
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Adelaide Internet, Adelaide SEO, Adelaide Search Engine...
Adelaide Internet Adelaide SEO Adelaide Search Engine Success - The Internet Academy specialises in Search Engine Success through Search Engine...
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SEO Perth â€” SEO Company In Perth
SEO Company In Perth
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Outbound Telemarketing | Lead Generation | Appointment Setting...
Outbound Telemarketing, Lead Generation, Appointment setting & Database marketing services, by Bright Marketing based in Adelaide South Australia. phone...
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Proven Impact â€“ Internet Marketing Specialist
SEO design and development of business websites that draw in more customers with high rankings and multiple listings for your name and type of business.
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Copywriter Adelaide | Website Copywriting Adelaide, SEO...
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bmd brands | Brand Identity Design, Graphic Design, Web...
BMD creates successful design solutions for logos, identity, websites, print, signage and packaging. Our studios are located in Adelaide, South Australia...
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SEO Services, Search Engine Optimisation Australia, Brisbane-...
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Woot Creative | Adelaide Web Design
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Local Business Directory Australia - TrueLocal
Your local business directory in Australia. Find local businesses online - everything from Trades and Building Construction to Pet Shops and Medical...
www.truelocal.com.au
Sean Rasmussen | Aussie Internet Marketer | Success...
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www.media-mouse.com
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The Internet Marketer | Internet marketing commentary from...
theinternetmarketer.com.au
Web Design, Development & Online Marketing - Adelaide -...
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SEO | SEO Company | Search Engine Optimization | SEO –...
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Search Engine Marketing Adelaide - Want your website optimised? Optimise My Website provide the info on how to market your website online!
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Website design Website designers Website developers Adelaide
Sleek Websites have been developing professional website designs for the Adelaide for over 10 years, specialize in Website Design, Development and SEO to...
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Hotels Adelaide Boutique Hotel Adelaide Accommodation Adelaide
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Web Design | Website Design | SEO Services
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Adelaide's Award-winning Graphic Website Studio - DESIGN TRAIN
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Flying Solo
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OrganicWithSEO|SEO
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Adelaide SEO & Business Lead Generation | Seer Marketing
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Adschool
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Original Article...The Top 100 Adelaide Website Design Businesses

Using Google Places to locally promote your business website

Wed, 21 Apr 2010 00:00:00 GMT

Jump to the top of search results
How do I register?
Some Tips

Jump to the top of search results

Google Places (formally Google Local Business Center) provides you a free and fast way to perform well in local searches.

Google will include a map at the top of its search results if it decides that the search is relevant to local results. This is often due to a place name being included in the search phrase, but can also be due to certain keywords being present, like "pizza delivery".

Below is an example where this website jumps to a prominent position in the search results due to it being correctly registered with Google Places:

Google integrates Places entries in different ways depending on the search being made. Up to 7 entries are included, sometimes with logos and sometimes they include a single entry beside a large map. This is called the Authoritive OneBox and is a great bonus.

Registering with Google Places can get your website to appear in these top results, even when your website is not competitive enough to show up in the normal organic results.

Registered local businesses will also appear in Google Maps and the Google Earth application.

Local search is becoming more and more common as smart mobile phones become more common. Being on Google Maps puts you in front of those mobile phone users as they search for a business close to them.

How do I register?

You can ensure your business is on the map and contains accurate information in Google by signing up to Google Places and registering your local business.

Make sure you follow their quality guidelines when entering your information.

Follow Google's own Step by Step Guide to ensure you create a complete listing.

Some Tips

Google Places tells you
How to do it...

Your business may already be registered. If so, claim it and enhance it.

If you have multiple offices, you can register each of their locations. However, the guidelines are against you using P.O. Boxes.

Make sure you include as much content as possible. Especially the description and categories. All this text goes towards your relevance to peoples searches.

Use all your categories and try and include ones that match your identified keywords.

If you try and confirm by phone, make sure someone's ready, it's a computer voice and only states the pin number twice before hanging up! The easiest way is to provide a mobile contact number, then confirm via a text/sms message.

If you are confirming your business via the postcard, make sure whoever checks the mail is aware of this. It can be easily be mistaken as junk mail.

The first image you add will be the one used to promote your business (most of the time!). The system has a tendency to resize, crop and distort images so you may have to play around a bit. From my experimentations, I get the best results with a 220x220 image, were the top 150 pixels will get displayed in lists and the full 220 pixels in the places page and the bubbles. When changing images give the system some time to catch up as it often displays broken images or place holders for a while.

The use of certain words in your listing can get your entry de-activated and flagged for review. When this happens, try removing words you suspect to see if your account re-activates. Or even start from a very simple listing and add content till you find what is causing the flagging.

Avoid trying to trick the system. e.g. adding two places entries for your business. This can easily get your listing put under review.

Post items in your entry. You can do this once a month. It gives you an extra sentence to work with that can be a good call to action.

Add coupons, these can show up with your entry and make it stand out more.

Encourage people to write legitimate reviews, then find my business on Google Places and write a great review about this website ;-)

Original Article...Using Google Places to promote your business

The Top 100 Australian Website Design Businesses

Tue, 24 Aug 2010 00:00:00 GMT

Who's the best at promoting themselves?
Tested Search Phrases
Where are You?
The Top 100

Who's the best at promoting themselves?

Data Last Gathered: Dec 3rd, 2011
Data Previously Gathered: Oct 15th, 2011

Due to the success of the Best Website Designers in Adelaide report, I have decided to do an Australia wide report. This time I have analysed all the popular search phrases related to website design & development and Australia. Then I determined the websites that were performing best in those search results. See below for a list of the top 100 websites or find out where your website is placed in Australia.

Are you an Australian business with a website and want it to show up in your own markets top 100? My SEO Articles and SEO Tools can help you on your way.

Tested Search Phrases

Over a thousand search phrases were analysed covering the most popular searches related to website businesses in Australia. Each phrase was weighted according to how relevant it was to the subject matter. For example "website design company Sydney" has a higher weighting than "web design tutorial". Google's Keyword Tool estimates that these phrases are used around 50 Million times per month!

A search was made on each chosen phrase and the top 100 websites were gathered. Then each website earned points based on their position in search results, the phrases weighting and how frequently the phases is used in searches. So the top websites are the ones which frequently showed up in the popular and relevant search results.

Where are the top 10?

Where are You?

Are you wondering how well you or your developer is doing. Enter a domain name in the form below to find out their position. Around 30,000 websites were found during the analysis.

The Top 100

Here is what I have determined as the top 100 websites related to website development in Australia...

Web, Graphic & Brand Identity Design by Simple I.D.
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Australian Domain Name Registration, Web Hosting, SEO & Web...
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www.netregistry.com.au
Web Designer Perth, Web Design Perth, Web Designers Perth
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www.perth-web-design.net.au
Website Design Melbourne | Web Strategy & Development Services...
bwired is a web site design and development company based in Melbourne, Australia offering a wide range of web strategy services.Trusted web partners of...
www.bwired.com.au
Web Design Sydney | Website Developer Sydney | Website...
Shifted Pixels is a Sydney web design company specialising in website design, Content Management Systems, Shopping Carts, Ecommerce and Online Marketing
www.shiftedpixels.com.au
Web Design Melbourne, Web Designers Melbourne, Web Development...
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www.designjunction.com.au
Bluewire Media - Web Strategy, Web Consulting, Web Design,...
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www.bluewiremedia.com.au
Email Marketing Australia - Targeted, Direct Email Marketing...
EzyMsg are experts in Email Marketing software and solutions. From small business bulk emails to hotel and restaurant email newsletters, we have e-mail...
www.ezymsg.com
eCommerce Web Design, Shopping Cart Software & Online Stores
Looking to sell online? We offer everything you need. Great looking e-commerce website design, professional shopping cart software and unlimited ecommerce...
www.ecommercewebsites.com.au
Web Design, Online Marketing, Website Developer
Australia's best Web Design, Web Development, Online Marketing & SEO Company. Professional Web Designer & Web Developer for Search Engine Optimisation.
www.exa.com.au
Free templates, graphics, web design articles and more.- Art...
www.webpagedesign.com.au
www.netstarter.com.au
www.netstarter.com.au
Web Design Sydney, Hopping Mad Website Design & Graphic Design...
Web Design Sydney: Boutique style firm providing successful website design and graphic design services in Sydney and Melbourne Call 02 9360 8514.
www.hoppingmad.com.au
Website Design Sydney Web Design Company Best Web Page...
Website Design City Sydney Australia based top, creative, affordable, professional web design & web page design company. Our website designer expertise in...
www.websitedesigncity.com.au
Custom Web Design Melbourne
www.alliancesoftware.com.au
Domain Name Search
Find domain names instantly by searching as you type.
instantdomainsearch.com
Domain Names Australia & Australian Domain Name Registration...
Domain Names Registrar (Australia) provides fast registration of domain names plus affordable professional website hosting solutions
www.domainregistration.com.au
Website Design | Website Development | Web Design | Ecommerce...
An Australian based Website Design firm Broadway Infotech specialized in Custom Website Design, Web Design, Web Application Development, Websites...
www.broadwayinfotech.com.au
Campaign Master Email Marketing Software And Solutions...
We are a true email marketing partner, working with clients to offer them exceptional solutions, strategy and expertise
www.campaignmaster.com.au
Web Design Company Melbourne Designer Website Application...
Dream Consultancy is Melbourne based web design company. Our website design, website designers, web developer, eCommerce web design, web application...
www.dreamconsultancy.com.au
Free SEO Software | The Best PPC & SEO Management Tool...
Best Free SEO Software for all your SEO & PPC Management needs. Use Traffic Travis for both on and off page analysis as well as spying on your competitors.
www.traffictravis.com
Web Hosting | Web Hosting Australia | Domain Name Registration
Digital Pacific has provided reliable Australian web hosting, dedicated web hosting and Australian domain names for over 10 years.
www.digitalpacific.com.au
Professional Web Design
The Web Design Professionals. Designing & Developing Effective Web Experiences For Australian Brands. Website Design Services In Melbourne, Sydney,...
www.kangainternet.com.au
Web Design Company | Web Design Firm | Website Design Company
The Web Showroom is a leading Australian Web Design company. Web design company, website development, hosting, domain names. Free Call 1800 981 442
www.thewebshowroom.com.au
Domain Names Registration | Web Hosting | Melbourne IT
As Australia's first domain name registration company, Melbourne IT is a world leader in domain registration, website design, email and web hosting.
www.melbourneit.com.au
Domain Names | Cheap Domain Names Australia
AU cheap domain name registration and web hosting. Crazy Domains is a AU domain name registrar for registering cheap AU internet domain names.
www.crazydomains.com.au
Webcity Australia - $11.25 Domain Name Registration
Webcity domain name registration. Register AU and global domains plus related domain services such as url forwarding, email and web hosting.
domains.webcity.com.au
Website Design, Web Design, Email Marketing, Australia
Bloomtools are Australia's and New Zealands leading Website design, website development, email marketing company. Contact us for a free internet marketing...
www.bloomtools.com
web design australia by web design specialist | web design...
Web Design Australia. Affordable web design services from $995 with hosting and SEO included. Call Ron 0488 529 366 for a free web design quote.
www.webdesignspecialist.com.au
eBizMBA - The eBusiness Knowledgebase
eBizMBA is an eBusiness knowledgebase that helps you find the webs best answers to your online business questions.
www.ebizmba.com
Australia Web Hosting Company, Ecommerce Web Hosting Provider,...
aussiewebhost.com.au offer Full range of web site and email hosting solutions like Affordable web hosting,Business web hosting,Web hosting...
www.aussiewebhost.com.au
Google Maps
View maps and find local businesses on the web.
maps.google.com.au
Smashing Magazine
Smashing Magazine is an online magazine for professional Web designers and developers, with a focus on useful techniques, best practices and valuable...
www.smashingmagazine.com
Cheap Web Hosting & Australian Domain Name Registration | Web...
One of Australia's cheapest domain name registrars. Ziphosting offers cheap world-class web hosting and domain registration. Are you in control? 1st class...
www.ziphosting.com.au
WebDynamic™ Digital Marketing
Complete Digital Marketing solutions for Australian companies across all business sectors. For a free no obligation consultation call 1300 65 25 80.
www.webdynamic.com.au
Web Design Company Australia wide - Havealook Website Solutions
*** Web Design FROM $299 *** AFFORDABLE Web Designer Australia and Website Development Company. AWESOME website design, THOUSANDS of happy customers.
www.webdesign.net.au
Graphic Design Sydney | Web Designer Sydney | The Creative...
We specialise in graphic design, web design and company branding solutions in Sydney. Contact us to build your brand and business today.
www.thecreativecompany.com.au
Web Design Perth | Web Designers Perth | SEO Perth
We build websites in Perth, Australia that make millions of dollars for our clients every month. Have the perfect web design to suit your unique needs.
www.cluedesign.com.au
Affordable Web Design | Cheap Web Design Company Australia
The cheap web design company in Australia provides affordable web design and cheap website design options for businesses of all sizes. Low cost web design...
www.cheapwebdesigncompany.com.au
Microsoft Corporation
Get product information, support, and news from Microsoft.
www.microsoft.com
eMarket Solutions - Email Marketing Software, Email Templates...
eMarket Solutions powerful email software, has you covered for your email marketing, newsletter and autoresponder needs from per month!
www.emarketsolutions.com.au
Just Creative Design - Graphic Designer, Logo & Brand Identity...
A logo & brand identity designer from Australia, living in NYC, provides tips, articles & resources on graphic, web and logo design. Enjoy!
justcreativedesign.com
Affordable Website Design Packages
Affordable Web Design solutions in Australia and website design. Cheap Websites Brisbane and Gold Coast. Contact us Now.
www.affordablewebdesign.com.au
Web Design Adelaide | Website Design Adelaide
Affordable Web Designs is business dedicated to providing Adelaide businesses with a quality website that will fit into most budgets. We Also guarantee a...
affordablewebdesigns.com.au
Email Marketing, Social Marketing and SMS Marketing | Vision6
Email marketing, Social Media Marketing, SMS and Mobile Marketing software. Create emails, sms and social media messages, manage contacts, connect with...
www.vision6.com.au
Email Marketing Software | Futuremail
Advanced email marketing software by Futuremail
www.futuremail.com.au
Email Marketing Software | Email Marketing Services, Email...
Email Marketing Software makes email marketing easy! 43,000 businesses and internet marketers use our services to send HTML email newsletters and...
www.emailmarketingsoftware.com.au
Reactive - Digital agency & Web design - Melbourne, Sydney,...
Reactive is a leading global digital agency, specializing in website design, digital strategy and web development. Reactive have offices in Melbourne,...
www.reactive.com
Webcity Web Hosting - 100% Australian - 24/7 Support
Free SiteBuilder, $11.25 Domains, Australian Servers and Real Support, Instant 24/7 Approval and Activation, Buy Online Now!
webcity.com.au
Eyedea - Creative Website Design, Website Development and...
Specialising in delivering world class website design and development solutions for clients all over Australia. We break the rules, create cutting edge...
www.eyedea.com.au
Web Designer specialist in Flash Templates, Seo & Web design
Australian Web Design Company specialises in Flash Design,Flash Templates, SEO, HTML design
www.flashdesigner.com.au
Web Design & Web Development - Sydney Web Design & Marketing...
Wiliam Professional Sydney Web Design & Web Development. Provider of award winning online strategy for prominent Australian brands. Call +61 2 9978 8888.
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Original Article...The Top 100 Australian Website Design Businesses

Blackmore Websites - Adelaide Web Design, Developement & SEO Services - Adelaide Web Businesses

Tue, 06 Sep 2011 00:00:00 GMT

Web Design and Local SEO

We are an Adelaide web design business that provides Web Design and SEO Services to deliver quality, high impact, modern website solutions at a affordable prices both for individuals and companies.

For us the most important thing is capturing what the client wants and then delivering a website that exceeds their expectations.

Website: Blackmore Websites
Email: info@blackmorewebsites.com.au

Original Article...Blackmore Websites

Proof Creative - Adelaide Web Design & Developement Business - Adelaide Web Businesses

Thu, 16 Jun 2011 00:00:00 GMT

innovate: communicate: design

Proof Creative is an Adelaide studio that specialises in graphic and web design, web development and systems, marketing, and advertising. We approach design with enthusiastic creativity and keep our clients involved at all steps to ensure they get the product they need. As a multi-faceted studio, we can manage small jobs, such as logos, to across the board brand management, printed and online.

Website: Proof Creative
Email: info@proofcreative.com.au
Address: 146 Tynte Street, North Adelaide, SA 5006

Original Article...Proof Creative

Adelaide SEO + Web Promotion + Online Marketing + SEO Web Design Adelaide

Wed, 21 Apr 2010 00:00:00 GMT

Helping your Adelaide business grow on the internet
Teaching you how it works
Dedicated in Website Promotion
Why get Personal Adelaide SEO Service?

Helping your Adelaide business grow on the internet

Web Site Advantage is dedicated to helping small businesses in and around Adelaide improve their presence on the internet. This is through using Search Engine Optimisation (SEO) and Website Promotion techniques.

From attracting more visitors to your website to helping you create customer loyalty and increased sales.

I have created a business directory dedicated to Adelaide Web Design, SEO Services & Online Marketing . I'd like you to be aware of the options available and the variety of services and experts that local Adelaide businesses can provide.

Here are some of the major benefits my business and this website create for your own business:

Teaching you how it works

Avoid Advertising Mistakes
One client was spending $500/month on online advertising until I showed them that it only sent them 12 visitors to their website in the previous month. That's over $40 per visitor!

You can advertise online for as little as 10c per visitor. And that's on Google!

If you understand more about Search Engine Optimisation (SEO), website promotion and web marketing you will be able to make more informed decisions when it comes to activities such as a new website design or trying to attract more visitors.

That is why I have decided to give away the secrets! This website is full of articles, tutorials and advice to help you learn and even apply the techniques yourself.

Knowledge will save you money as you make the right decisions and can directly optimise and promote your own website.

If you have a website developer, send them here so they can understand how to optimise your website for you.

Start learning now by browsing our Articles section. How about getting yourself on Google Maps through our Google Places tutorial.

Too busy to learn it all? Our Small Business Package includes personal support for you and your website developer.

Dedicated in Website Promotion

This is a dedicated website promotion company. I specialise and research into the latest techniques for Search Engine Optimisation (SEO), Website Promotion and Internet Marketing.

It is not an Adelaide website design company. I do not develop websites anymore. I am not graphic designer. I leave that up to Adelaide based companies and contractors that are experts in their own fields.

My aim is to work as part of a team with you and the businesses you already use. My specialised SEO advice can work hand in hand with the other members of your team to produce the results you desire. If you don't have the other skills at hand, I can help you chose the right people for the job.

Check out our Small Business Package and Other SEO Services to see more about what I can offer you.

Why get Personal Adelaide SEO Service?

Specialising in Adelaide and South Australia means I can provide a more personal service as well as use my localised expertise and knowledge. Many of my clients are from Adelaide so I have specific experience in Adelaide SEO work and how to leverage local resources to effectively promote local businesses.

If you're near Adelaide Contact Me now for a FREE Consultation.

Some of the areas Serviced: Kent Town, Norwood, Adelaide, Kensington, Magill, Stepney, Mile End, Thebarton, Payneham, Unley, Prospect, Croydon...

Original Article...Adelaide SEO Services and Website Support

SEO Help on Website Optimisation, Web Design & Online Marketing in Adelaide

Thu, 11 Feb 2010 00:00:00 GMT

Does your website work for you?
Befriend Search Engines via Search Engine Optimisation (SEO)
You need to be Popular, get Incoming Links
Why have a website?
Ethical Website Design Advice

Does your website work for you?

What do you want your website to do? Be honest, is it to impress friends, to inform people? ...or to Make Money! Quite often websites are designed without thinking about their true purpose and so they don't perform well.

In most cases the primary goal of a website is to attract visitors who would be informed about what they are searching for, and through that converted into customers.

Get New Leads
For many businesses the only people who visit their website are ones who already know of them; Existing customers. Imagine if your website also attracted people who are interested in your products, but have never heard of you before; New leads. Search Engine Optimisation is designed to do just that.

With that in mind it is crucial that the website has visitors, and in particular ones that are interested in the services offered by the website. This means it is crucial that a website design works well with search engines and is also promoted in the relevant online markets.

A core part of online internet marketing is focused on optimising a website so that it performs well with search engines such as Google. Search Engines are one of the major sources of a web sites traffic and therefore potential business.

This website is here to help you. It's about informing you of the best practices used in promoting websites in order to achieve the above goals. Over time I will be adding more articles and tips to help you get the best results from your own website.

I should introduce myself. My name is TonyMcCreath . I am a honours degree qualified software engineer and have been developing software for over 25 years. Initially in telecommunications then I moved onto website design and development when I arrived in Adelaide Australia.

I have been optimising and marketing websites since 2004 and in 2009 I decided to dedicate my time and research into that field so I started my own business called Web Site Advantage.

Befriend Search Engines via Search Engine Optimisation (SEO)

Google on SEO Basics...

Search engines such as Google will only be popular if they return the most relevant websites related to a users search criteria. Ensuring that you fully inform search engines about the subject matter of every page in your website helps search engines make better decisions on placing your website on their results pages.

The articles and tips in this website will help you get your website to show up in search results. This sort of activity is often referred to as Search Engine Optimisation (SEO).

Also, many of my suggested SEO activities are based on correctly writing and designing each page to conform to guidelines in accessibility and useability. E.g. So that the website is usable by the blind.

Small businesses can make a massive difference in their websites traffic by using some of the basic SEO techniques. Initial efforts often generate the most benefit. SEO improvements are a one-off cost; once a website is optimised it will reap the benefits for a long time.

One common optimisation is to ensure you talk about your location. Many businesses make the mistake of not telling people where they do business, then wonder why local people don't find them! For example, I emphasise my location and business type, Adelaide SEO, on this website where possible (see the footer). This simple optimisation can be the step to having an effective website.

You need to be Popular, get Incoming Links

Networking your website by having other websites link to yours has multiple benefits. It not only creates sources for attracting new visitors but it can also improve the ranking of a website. The higher the rank of a website the more chance it has of it appearing in search engine results.

Optimising a website and acquiring backlinks is work that continuously builds upon itself. Each step creates a long lasting improvement on the website's performance and any money spent is an investment for long term benefits. This is unlike advertising expenses which are used up in a matter of seconds, resulting in a minimal long term benefits.

My off site optimisation section contains articles on how to acquire quality incoming links for your website.

Why have a website?

Small Business Package
Check out my services to help small businesses promote themselves on the internet.
More Info...

The internet is a very different marketing tool to the standard media outlets. Most forms of media advertising are targeted at a broad audience and have a limited life span (TV, billboards, radio, newspapers). Websites live for a long time and are constantly selling themselves, as long as they are optimised and have incoming links. Marketing and online advertising can be finely targeted in order to optimise Return On Investment (ROI).

Getting online with a website can be a very cheap form of marketing. With relatively low setup and running costs they can attract a continuous stream of customers. Optimising a website can produce long lasting improvements in results from a one off cost. This makes websites become even more cost effective over time.

Ethical Website Design Advice

All the content in this website follows an ethical approach to help you improve your website. Some other companies and advisors use what is called "black hat" techniques, designed to fool search engines into placing the website higher in search results than they deserve. I believe this is unethical and also short term thinking as it can get websites penalised or even banned.

Many techniques shown on this website are approved or even endorsed by search engines or related bodies.

If you think your website needs SEO help, then check out my SEO Services and contact me with any questions you have. Bookmark this page or become a Fan on Facebook so that you can receive updates on new tips and advice as they are added.

Original Article...Getting more Traffic to your Website

Succinct Ideas - Adelaide SEO & Web Promotion Services - Adelaide Web Businesses

Sun, 17 Apr 2011 00:00:00 GMT

Unleashing the sales in your website.

Succinct Ideas focuses on getting results for our clients.

We then help you (and your web developer) to deliver on your online sales objectives by influencing how visitors interact with your site.

Finally we provide relevant reporting so you can see for yourself the ROI on your internet marketing budget.

Website: Succinct Ideas
Blog: The Internet Marketer
Email: peter.cornish@succinctideas.com.au
Phone: (08) 8278 6545 / 0409 507 920

Original Article...Succinct Ideas

Oceania Internet - Adelaide Web Design & Developement Business - Adelaide Web Businesses

Sun, 17 Apr 2011 00:00:00 GMT

Simple Yet Powerful. An Ocean of Possibilities Awaits...

Oceania Internet Design & Develop simple yet powerful websites to achieve sustainable online business success & growth. Specialising in Search Engine Optimisation (SEO), Internet Marketing, Web Development. Cater for Small to Medium, Corporate & Government.

Website: Oceania Internet

Original Article...Oceania Internet

Zeus Server 301 Redirect Script Generator (Free+Online+Bulk)

Fri, 15 Apr 2011 00:00:00 GMT

Quickly build your Zeus Server Script file
The Zeus Server 301 Permanent Redirect Script Generator
What is it doing?
Help me improve it

Quickly build your Zeus Server Script file

If your website is powered by a Zeus server then you may have found out that you can't handle redirects in the way that most people do (.htaccess). On Zeus Servers you need to create a rewrite.script file and use a different syntax to define the redirects. This tool will help you do that.

If you upgrade your website you will most likely have changed the path to the pages it contains. 301 Redirects are the best way to tell search engines and browsers that your pages have moved. This tool lets you enter the old and new pages which it converts into a Zeus Script that will perform the 301 Redirects you require.

Not using Zeus?
Then check out my article on how to do 301 redirects, which covers examples for other servers and languages.

Enter a comma or tab separated lists of old to new pages then click the generate button. Copy the resulting code into your rewrite.script file then see if the pages are redirecting as expected.

Want to test your Redirects?
Then use my Redirect Header Checker Tool to see what's happening.

An example list may look like this:

index.php?page=45, contact-us/

        about-us.htm, about-us/

        product-details.php?id=345, product/345/?view=details

The Zeus Server 301 Permanent Redirect Script Generator

(If the rewrite.script file does not work then you may need to contact your hosting company and explain that you need the rewrite script engine to be turned on for your Zeus Server.)

What is it doing?

Here's an overview on what it does

If you specified a domain for the old page then this code will wrap the rest of the code. It checks that the old pages domain exactly matches the requesting domain (Host). The domain is written using Regular Expression (Regex) syntax.

insensitive match IN:Host into $ with ^domain\.com$

        if matched
        

        ...
        

        endif

insensitive indicates the Regex match should be case insensitive. IN: refers to HTTP Header variables from the Request.

Then this code checks that the path part of the page matches the request.

Some Regex Basics

^	The start of a string
$	The end of a string
\.	Dots need escaping with a slash as they have a meaning (any character)
\+	Plus needs escaping with a slash as it means "one or more" of the previous character
*(.)**	This indicates capture () zero or more characters .*

insensitive match URL into $ with ^/about-us\.htm$

        if matched

        ...
        

        endif

If you specified just a path for the destination page then the next lines are used. The fist line stores the host name in %1, and the second line sets the destination to the new page.

match IN:Host into % with ^(.*)$

        set OUT:Location = http://%1/about-us/

OUT: refers to HTTP Header variables in the Response. 301 Redirects require that the Location variable is set to the URL of the new page.

If a full URL was specified for the new page then the code is simpler.

set OUT:Location = http://domain.com/about-us/

Finally settings are made to say it's an HTML page, we want a 301 Permanent Redirect, the response will contain the text "Moved" and this is the last command to execute.

set OUT:Content-Type = text/html

        set RESPONSE = 301

        set BODY = Moved

        goto END

Help me improve it

If you spot any issues or have some ideas on how I can improve it, make a comment below or directly contact me . I'd love to hear from you.

Original Article...Zeus Server Redirect Generator

Small Business Website SEO Support Package - Web Site Advantage

Fri, 19 Mar 2010 00:00:00 GMT

A Cost Effective Website Promotion Package for Small Businesses
What's in the Small Business SEO Package?
To the BIG bonus...
How cheap is it?
How do I get started?
Are you a website developer?

A Cost Effective Website Promotion Package for Small Businesses

Small businesses run on a tight budget, but at the same time need to get results from their website.

Setting up a website can be costly. Quite often all the budget is spent on website creation and zero on the promotion of the website. This can result in an expensive flop!

Would it be great if you had someone on your side who knew all the pitfalls! Could advise you on what to do and what to avoid, in order to get the most out of your website, for the lowest cost!

Someone who would actively research your market and promote your website as well as teach you how to do it yourself.

Being an independent SEO consultant, that is exactly what I can do for you. I have pulled together most of my SEO services into one complete and cost effective package to give you the Best Search Engine Optimisation Services for your business website at an affordable price, and I called it the Small Business SEO Package...

Monthly Report Example
Based on a fictitious company called Best Website Design. This shows the sort of thing you will get out of your own monthly progress reports... Website Progress Report

What's in the Small Business SEO Package?

A monthly report that contains:

A summary of the months activities
Statistics on how the website is performing and progressing
Alerts on any issues found with the website
New ideas and tutorials to promote the website

On top of that, to ensure the website is continually improving...

Every month I will participate in activities that promote the website.

Activities include quality link building to increase the rank of the website and on-site optimisations to help you do better in search results. Each month I will analyse the situation and decide what work I should perform that would be most beneficial to help you achieve your aims.

To help encourage you to be active in promoting your own website, I have decided to include in the package...

Advice, mentoring & support on matters related to the development and promotion of your website.

This I normally charged at $85 an hour! (a very low rate) And you will get it as part of the package.

To make it easier for you to be even more pro-active in getting your website promoted, I will cut my hourly rate for any work deemed outside the realm of the package...

Extended services at $67 per hour

I am continually expanding the Web Site Advantage website to provide more advice, tutorials and tools. This of course is also available, for FREE.

To the BIG bonus...

Report Example - Chile Mojo
Chile Mojo is in Adelaide and they sell all things Mexican, especially hot sauces!

See my recommendations... Keyword Analysis Report

I used to offer my other reports as separate services. Many clients skipped them to save money leaving me without the research I needed to produce the best results! So, I have decided to do them for FREE!

FREE - Keyword Analysis Report (normal cost $677)
FREE - Website Analysis Report (normal cost $427)

That's $1,104 of work I will be performing, without any charge. Most SEO companies or SEO consultants will charge you thousands of dollars for the services I am providing, now for FREE!

How cheap is it?

I will be providing all this for a 6 month subscription fee of $2,382. That's $397/month (Australian Dollars).

If you hired me on an hourly basis for the services I include in this package, it would add up to over $5,856! Then imagine how much it would cost you if you hired a firm that charges over $100/hour. And then they may use their junior staff or outsourcing to do the work!!!!

This is a massive reduction in your cost, while letting me provide you with a more complete service.

And don't forget, my advice will probably save you money by minimising your website development costs and increasing your sales.

How does that compare to your current marketing and advertising budget? How much is it currently costing you to get a lead, or even a sale?

How much are you spending on developing and running your website? Shouldn't you pay a little extra to make sure it gets visitors and becomes a productive part of your business?

The number of packages on offer are limited. I want to keep the standard of work high, and to allow time for my continuous research and development. That means I will only take on so many clients! So act now...

How do I get started?

Just Contact Me and we can chat through the process.

Providing a link to your website and answers to my Marketing Questionnaire will help me get a better picture of your business, its market and where you want to be.

If you are in Adelaide, we could arrange a 1 hour face-to-face consultation, for FREE.

Are you a website developer?

I can work with you as well. We can work together to give your clients the results they want. Contact Me for details.

Original Article...The Small Business SEO Support Package

The 404 Test - Are you handling missing pages correctly?

Wed, 30 Jun 2010 00:00:00 GMT

"HTTP Error 404 - File Not Found!"

It often happens. Someone gets a URL wrong or a file is removed and it ends up people are sent to pages that don't exist.

Many website developers overlook or incorrectly implement the process of handling this problem. Resulting in a poor experience for the visitor and the confusion of search engines.

A good way to handle these situations is to provide a friendly message to the visitor while also sending a signal to search engines telling them to not send anyone to that page anymore.

You may have seen or heard of the HTTP Error 404 - File Not Found!. This is the standard message you may see when you visit a page or file that is missing. It is called an HTTP 404 Error because 404 is the HTTP status code the page should return to tell browsers or search engines that the requested URL refers to a web page or file that does not exist. A valid page or file should return a 200 status code.

Returning the correct code is important so Search Engines can make properly informed decisions. If your website does not return the 404 Error Code at the right times then Search Engines have no way to know if they are indexing valid content. This could result in lowering the quality of the data a Search Engine has on your website.

This tool checks if your website is returning the right HTTP 404 Error code when attempts are made to access pages that don't exits.

Returning a 404 code is not always the best solution. Savvy webmasters will utilise resources like Google Webmaster Tools to find out what is causing the traffic to those broken links and then they will use 301 Redirects to fix them. If you're the website owner then it's in your best interest to get this done, so ask your Webmaster to check and fix those 404 Errors.

The HTTP 404 Error Handler Checker

Just enter your URL in the field and click check...

Original Article...404 Error Handler Checker

The Chat Room - A place to Chat about SEO and Websites for Businesses

Wed, 16 Mar 2011 00:00:00 GMT

Ask | Comment | Answer

After updating my comment system I realised I didn't have a place on the website where people could simply ask a question or post a general comment.

This page is here to let you do just that. Feel free to ask questions, make comments or even answer questions.

When I was a school I was clever at some subjects and, well, quite dumb at others. In the classes I struggled at, I was often too afraid to ask questions, and ended up struggling even more. Because of this, when I noticed other students struggling in the classes I excelled at, I started to ask questions on their behalf.

This may have been the seed for the reason why I love to help. I found it not only was rewarding to see others progress, but I found I ended up understanding the subject even more. To clearly explain how something works induces a deeper knowledge than just understanding how it works.

So, don't worry about asking questions and getting involved. We will all learn...

Original Article...Chat Room

How to add a link to Web Site Advantage from your website or blog

Fri, 11 Feb 2011 00:00:00 GMT

From your website or blog

I've created this page to help those who find my content helpful and would like to tell others that it exists. If you run a website or a blog, you can copy and paste the following snippets of code into your html editor to create an instant link to my website.

These are just examples and suggestions on how to link to this website. Of course you are free to do what you please ;-)

If you have any problems inserting the code, getting it to format nicely or want to create a custom link, don't be afraid to contact me about it. I don't bite (much).

I am appreciative of anything you do to help me spread the word about my website. Thanks!

Logo & Description Link

For those who would like to give me a really nice link...

Web Site Advantage is a website that teaches Search Engine Optimisation techniques for local businesses and their website developers. Learn how to promote your business on the web. more...

To add this link to your website, copy the following code and paste it into your page editor. Make sure you are in HTML mode before pasting.

<div style="border: solid 2px #67BF17; background-color: #C8EFA4; border-radius: 10px;
        width: 420px; height: 80px; font-family: Calibri, Arial !important; font-size: 16px !important;
        font-weight: normal !important;">
        <img style="float: left; padding: 6px 4px 6px 4px;" alt="Web Site Advantage Logo"
            src="http://seo-website-designer.com/Media/Correct-Link.gif" /><a target="_blank"
                style="font-size: 18px; color: #08368F; font-weight: normal;" href="http://websiteadvantage.com.au/"
                title="About Web Site Advantage"><strong>Web Site Advantage</strong></a>
        is a website that teaches <a target="_blank" style="color: #08368F; font-weight: normal;"
            href="http://seo-website-designer.com/" title="SEO">Search Engine Optimisation</a>
        techniques for local businesses and their website developers. Learn how to promote
        your business on the web. <a target="_blank" style="color: #08368F; font-weight: normal;"
            href="http://seo-website-designer.com/Articles" title="Articles on SEO">more...</a></div>

Sentence Link

If your feeling a little less generous then you could include something like this link:

SEO Tips from Web Site Advantage

To add this link to your website, copy the following code and paste it into your page editor. Make sure you are in HTML mode before pasting.

Icon Link

Here's a simple link with an icon:

Web Site Advantage

To add this link to your website, copy the following code and paste it into your page editor. Make sure you are in HTML mode before pasting.

Basic Link

And the simplest of all, just a link:

Web Site Advantage

To add this link to your website, copy the following code and paste it into your page editor. Make sure you are in HTML mode before pasting.

That's it for now. If you have any other sorts of links you want help building, just contact me.

If it's all a bit too hard, clicking on one of the social links below is a lot easier...

Original Article...How to link to this website

The Most Popular SEO & Website Promotion Articles

Mon, 29 Nov 2010 00:00:00 GMT

What the public like, share, digg...

You might have seen that most pages on this website provide social opportunities to like, share and generally give a thumbs up to my articles.

This page lists those that get voted by the readers as being useful and worthy of sharing with others. If you find any of them useful, then don't forget to add your vote into the mix.

If yuo have an idea for an article you think will be popular, then contact me and I may be able to write it up.

The Top 100 Adelaide Website Design Businesses

Find out which website companies are the best at promoting themselves in Adelaide.

I analysed all the popular searches related to website design & development in Adelaide. From this I determined the websites that were performing best in those search results.

The Top 100 Australian Website Design Businesses

Find out which website companies are the best at promoting themselves in Australia.

Over a thousand search phrases were analysed covering the most popular searches related to website businesses in Australia. From this I determined which websites and therefore businesses were performing the best for those searches.

Find out who came up top out of the 30,000 websites found.

SEO Help - Getting more Traffic to your Website!

Promote your business website. Use Search Engine Optimisation (SEO) techniques in your web page design and internet marketing activities to get more visitors to your website.

(1,061 words)

Google Search Result Emulator

Your pages title and meta description are often used by Google when they display search results (SERP). Check out how your website pages may look in Google with this FREE online tool.

(292 words)Google SERP Emulator

SEO Ajax using Google's Proposed Solution

An experiment to see how Google's proposed crawlable Ajax works. This may also be applicable to helping make Flash more crawlable.

(292 words)SEO Google Ajax

File Not Found 404 Error Handler Checker

It often happens. Someone gets a URL wrong or a file is removed and it ends up people are sent to pages that don't exist.

This tool checks if your website is doing the right thing by returning a 404 Missing Page status code when this happens.

(352 words)404 Error Handler Checker

Response & Redirect Header Checker Tool

Ensuring your website respondes to requests correctly can be very important. Especially with SEO and the way you redirect requests to a new page.

This tool checks the responses you are sending so you can make sure your doing the rigt thing.

Tracking with multiple Google Analytics accounts

At times you need to add some Google Analytics tracking code, but the website already has some from a previous developer or webmaster.

Here I show you how to write clean code that will enable tracking of multiple Google Analytics Accounts at the same time.

dmoz Open Directory Submission Checker

It can take a long time to get accepted by dmoz. This tool saves you time by making it easy to check if you have been added.

(185 words)dmoz Submission Checker

CSS Compressor Tool for a faster website - FREE!

Speed is now a ranking factor with Google, so you want your website to load as fast as possible.

This tool compresses your CSS files so they take less time to load.

(77 words)CSS Compressor Tool

.HtAccess 301 Redirect Generator Tool

Manually creating RewriteRules for a .htaccess file can be time consuming and error prone. This tool generates the rules for you.

(811 words).HtAccess Redirect Generator

Adding Google Custom Search into your website

A website is far easier to use if it has a search option. Google's Embeded Custom Search can make this easy to add.

(924 words)Adding Google Custom Search

Google Toolbar PageRank Checker

A simple online tool to quickly check what your website pages Toolbar PageRank is.

(243 words)Google PageRank Checker

Location Map Maker

A tool to help you add a map to your website indicating where your business is located.

(894 words)Location Map Maker

Zeus Server 301 Redirect Generator Tool

Manually creating Redirect rules for a Zeus server can take time and is error prone. This tool generates the rules for you!

Original Article...Popular SEO Articles

Tiggerito - The Definitive Guide

Sun, 01 Aug 2010 00:00:00 GMT

The Definitive Guide

I join in and contribute to the web in many ways. When I do, I mostly do it under the name of "Tiggerito".

This name came from several places in my life, Some might know of "Tony Tiger" as the front man for corn flakes, then there is the way I bounce when I run (The wonderful thing about Tiggers), and finally the time I spent in Central America created a nick name that few others have!

Here are some of the lives I have online, related to my work as a Search Engine Optimiser and as Tiggerito...

Matt Cutts from Google... Answering a question from Tiggerito (That's me!)

p.s. My real name is Tony McCreath.

Original Article...Tiggerito

FREE Website Broken Link Checker - Is your website running smoothly?

Tue, 19 Jan 2010 00:00:00 GMT

Don't you hate finding dead links? Your visitors do!

This website link checker ensures your site visitors have a good experience by making sure that your site does not have any dead or broken links. The tool will help you find and get rid of those invalid URLs or missing (404) pages. It also provides data to help you check the SEO status and the validity of your HTML. That's for your whole website in one go. And it's FREE!

Download it NOW!

It flags any broken links for your attention, indicating why a link is broken and what pages referenced it. It checks pages, include files, external links and images.

But that not it. It's also useful for Search Engine Optimisation because it examines each page found. The page data returned including sizes, titles, meta tags, link references, link text and even html validation issues via Html Tidy!

The software works on Microsoft Windows and is distributed under a Freeware licence. So its FREE!

The site link checker starts at a specified web page and checks it is valid. It then searches the pages html content and finds all the links it contains to other web pages and files. The process is repeated for each of the new web pages found. This is much in the same way Google and other search engines index websites. These sort of program is commonly called a robot (bot), crawler or spider.

This is still a beta release so please make comments and suggestions to help me develop it in the right direction.

If you can't get it to work then check out Xenu's Link Sleuth which was the inspiration for this project.

Quick Start

Download the application installer
Install the application by running the download
Start the application (You will find it in Start->Programs->ClockWork)
Click "New Verifier"
Enter a name
Enter a URL
OK
Click "Start Crawling"
Wait...
Click "Errored" to see a list of any broken links it has found

Then fix those broken links!

Features

Crawls based on a single domain/website
Verifies and loads internal web pages
Verifies internal includes such as image, JavaScript and CSS files
Verifies external links
Gathers page data such as title, size, type, speed, meta data
Provides lists of HTML format errors and warnings (via Html Tidy)
Analyses Robots.txt files
Users can specify a maximum depth to crawl
Normalises URLs to minimise duplication
Can exclude certain query string parameters from URL comparisons
Multi threaded for speed
XML/CSV exporter to aid creating website reports
XML Importer
Keeps track of all link relationships.

Future Features

Move towards providing SEO Tips and advice
More advanced support for specifying which URLs to load and parse
Proxy Support
Cookie/Session support
Incremental verification based on last modified date
Add PageRank discovery
Add key phrase analysis

History

1.0.3

Added Meta tag capture and specific capture of robots data
Parsing now based on Html Tidy to XHTML then XML/XPath processing
Can view Tidy errors, warning and a tidied version of a page
Speed increases by using HEAD requests
Added Robots.txt data gathering
Added SiteMap and RSS generator
Added ability to write your own XSLT report generators
Added ability to ignore query string parameters
General improvements and fixes

1.0.2

Initial Release

Original Article...Website Broken Link Checker

Web Copy That Sells by Maria Veloso - SEO Book Review

Mon, 20 Sep 2010 00:00:00 GMT

Get phenomenal success with your online sales and marketing

Book: Web Copy That Sells
Author: Maria Veloso
Rating: (4/5 Ticks)
Reviewed by Tiggerito on Sep 20, 2010.

Several days later, almost every page is dog eared and full of scribbled notes. I finished it quick time, and am ready to go through it again. I will have to keep going back to it again and again so I can soak up more of the information it distils!

The cover states it as "The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy". To wit, The book contains over 300 pages packed with copy writing advice specifically to sell products online. The sort of copy me and my clients (small businesses) need.

I believe beginners (like me) are pushed in the right direction by this book. After reading it we should have a style of copy which is far more focused on encouraging visitors to become customers. The professional copywriter will be able to grasp the more advanced concepts it details, like the "Trifecta Neuro-Affective Principal" . One day I will use that in a conversation!

My biggest problem is that there is too much information to take in! That is why, as I write more copy, I will be periodically going back through it to refine my skills.

You can buy it from Fishpond (AU) , Amazon (USA), Amazon (UK)

Original Article...Web Copy That Sells

Nice & Friendly Business Promotion inspired by Free Hugs

Fri, 17 Sep 2010 00:00:00 GMT

Being nice to others can help your business

I was chatting with the owner of a business the other day and I raised the subject of him using coupons or offers on his website. His response, "the only thing we can afford to offer is free hugs!". Jokes like that often start a chain reaction in my brain, which in this case has resulted in me writing this article.

I started thinking of the free hug in a broader concept. It's being nice to someone, without asking for anything in return. Then I realised I was already practicing "free hugs" as part of my business model.

I enjoy my work, and enjoy helping people out. I'd almost say that it's more important than making money (almost!). When I started this business I made a conscious decision that I would "give away the secrets". That is, I show people how to do what I do, so they can help themselves. I probably loose some business this way, but I'm happier and I hope those people I helped are also happier. In the long run I think I will get more business out of it through word of mouth from those people I am helping.

And this is a way I'm giving "free hugs", through free advice.

Then I realised I was also giving "free hugs" in many other ways, in an internet way.

I participate in many online forums, answering questions related to SEO and website development. It's a great feeling when someone says thanks!

I also tell people about businesses that I think are great (and sometimes ones that are not). Through comments, reviews, social bookmarking and of course liking them on Facebook. Each post I make is like giving them a free hug.

So why am I telling you this? Because I want to encourage more people to give internet "free hugs".

If you believe in "what goes around, comes around", you will not only feel better in yourself, you will find you start getting "free hugs" back. For a business, this could be in the form of improved reputation, sales or new clients.

Here's some ways you can give out your own internet "free hugs":

Find a business you like in Google Maps and write a short review.
If a business does something nice, post about it on Facebook with a link to their website.
If you have a website, create a page that links to businesses you recommend.
Many websites let you vote on businesses. Do it.
Get into social bookmarking and list your favourite websites.
Click on those like/share/buzz buttons when you've read a great article.

And don't forget to tell people about your good experiences with businesses, and not just those bad ones.

Original Article...Free Hugs for Business

Target your online Market through KeyWord Research and Analysis

Tue, 20 Jul 2010 00:00:00 GMT

Correctly target your online market
Find the popular search phrases
Determine keyword conversion rate
Find out how much competition there is
Find out how competitive you are
Putting it all together
Conclusions

Correctly target your online market

Knowing your market can give you a strong competitive advantage.

KeyWord research is about finding out what people are looking for on the internet. Using that knowledge, you can find market areas that you can compete in (niches) and then target them. It is a core part of the Search Engine Optimisation (SEO) process.

Find the popular search phrases

There are several tools out there to help you find you what people are searching for. One of the most popular ones is Google's AdWords Keyword Tool (External) .

The first thing you have to do is fill in a capcha. This is to stop people like me automating a system to gather their data.

Once you have access you should first make sure it is set to the right location and language. In my case I have it set to Australia and English.

To start your analysis, I would recommend that you enter your websites URL in the website box then click search. The tool will then analyse your website and return a list of suggested keywords related to it.

Sorting by search volumes can help you determine which keywords are most popular.

At this point I would start noting down the data. A spreadsheet would be a good place to store it. The tool provides a download option which can help speed up the process.

Hopefully your own market knowledge or the results will inspire more word or phrase ideas. Enter those ideas into the Word or phrase box and perform more searches. Each time, the AdWords Keyword Suggestion Tool will provide you with more keyword ideas. I often end up with analysing 1,000s of phrases in this way!

Determine keyword conversion rate

All sounding too much?
My custom software means I can provide you with a detailed & comprehensive Keyword Analysis Report that would take you weeks to do by hand!
Report Example

Not all keywords are equal. Some may be more relevant to your business and therefore be far more effective than broad or irrelevant phrases. Some keywords are very good at causing sales while others attract tire kickers.

You should devise a system to rate all of your keywords. I personally use a score out of 10 based on the relative chances that a phrase will result on one of my goals being achieved. This is often called the conversion rate.

You can get an extra clue from the competition column. This is Advertising competition taken from AdWords. It's generally considered that the most competitive phrases are the ones that tend to make the most profits and therefore have good conversion rates.

At this point you should see some keywords stand out. High Search Volumes and High Relevance indicate good keywords, but there's more...

Find out how much competition there is

Targeting a great keyword is no use if you don't have a cat in hells chance against all the other websites that are also targeting it.

So you need to determine how competitive a keyword or phrase is when it comes to websites competing to show up in Google's Search Results.

The simplest way to do this is to perform the search yourself. At the top of the search results, Google provides you with number indicating how many results it found. This is a clue on how many websites are competing for that search phrase and therefore how competitive it is.

Find out how competitive you are

It is important to understand how competitive your website is. This will help you decide if you are going to fight it out for the richer but more competitive keywords or target the niche keywords which have less competition and still get some traffic.

A simple way to rate your competitiveness is by using Google's Toolbar PageRank for your website. To find out your PageRank you can use our PageRank Checker Tool .

Putting it all together

So now we should have a list of keywords (search phrases) and the following data about them:

Global & Local Monthly Searches
Advertising Competition Levels
Conversion Rates
Search Competition Page Counts
Your Toolbar PageRank

So how do we determine the best phrases to use?

There are several formulas around. The most popular one is called the KEI formula. I have done some work on extending the KEI formula and came up with this:

The idea is that Frequently Searched for and Relevant Phrases that have Low Competition levels will get good scores. Phrases that you should be able to target and get a piece of the traffic that they generate. As your website gets more competitive, then it will adjust its recommendations to those more competitive phrases.

Conclusions

Looking for the deal?
Our SEO Business Package includes a Keyword Analysis Report as well as provides support in helping you take advantage of its conclusions.
Find out more...

Hopefully this process has ended up with you having a far stronger understanding of the words and phrases people use when searching for things related to your market area.

When Google is deciding which website pages to show in its search results, one of the major factor is that the chosen pages use the same words as the search phrase entered. For example, to target people searching for SEO in Adelaide you need to make sure you have a page on your website that uses that phrase. This is Keyword based Search Engine Optimisation (SEO).

Using the best keywords in your Pages Titles is a good way to push those pages up further in those search results.

Search phrases that stand out as very relevant with an excellent traffic potential should be included in most pages. If you do your analysis early then you can get those keywords into your domain name or even your business name.

If a phrase really stood out in the analysis as a good subject you can talk about, dedicate a whole page of your website to it.

Original Article...KeyWord Research

dmoz Open Directory Submission Checker - Are you there yet?

Fri, 09 Jul 2010 00:00:00 GMT

Are we there Yet!

dmoz or the "Open Directory Project" is one of the largest and most respected human edited website directories. It is used to power Google's own directory! This makes it an important directory to try and get your website listed in, however it can be very hard and time consuming to do so.

To submit a website, use their suggest Url page. Follow the instructions carefully as it is easy to get rejected. Once you have submitted your website, don't keep doing it as each new submission pushes you to the back of the queue, and increases the delay. Most submissions take months before they are reviewed and show up!

As it can take a long time to get accepted by dmoz I wrote this tool to saves you time by making it easy to check if you have been added yet.

It searches dmoz to see if your domain is present then extracts which categoiries it was found under.

The DMOZ Submission Checker

Just enter your URL in the field and click check...

Original Article...dmoz Submission Checker

Adelaide Online Marketing - Video Infomercials - Adelaide Web Businesses

Fri, 09 Jul 2010 00:00:00 GMT

Web Video Marketing For Your Business

We help Adelaide businesses with their internet marketing, video infomercials, social media networking and online advertising needs.

We're not graphic designers or techno geeks but marketers with a clear understanding of what business is all about, getting more customers, more clients and adding to the bottom line.

Website: Adelaide Online Marketing

Original Article...Adelaide Online Marketing

Michael Soininen - Adelaide Copywriters - Adelaide Web Businesses

Thu, 10 Jun 2010 00:00:00 GMT

Write For You Write Now

Whether promoting a business, product, idea or person, words are relied upon to convey meaning and grab attention. Through media such as television, radio, print and the Internet, you are constantly bombarded with information. Information which is filtered and processed by your mind as it determines what is relevant to you at any point in time.

Website: Michael Soininen

Original Article...Michael Soininen

Keyword Analysis - Keyword Effectiveness Index (KEI) Re-Visited

Thu, 10 Jun 2010 00:00:00 GMT

KEI Re-Visited

KEI is one of the most popular formulas used for keyword analysis. Here I re-examine and hopefully enhance the original.

Just as a disclaimer. I don't believe this sort of formula should be used religiously. They are just tools to sort data in a way that helps in keyword analysis.

The Basic KEI Formula

Here is the most common version of the formula. In my case I use the Google Keyword Tool to acquire Monthly Global Searches (Searches) and Google's search engine to determine the number of Competition Pages (CompetitionPages).

The larger the KEI the more effective the Keyword should be in generating traffic. The basics of the formula are that the more searches there are the better. The less competition there is the better.

I analysed over 7,000 search phrases to see how the Searches/CompetitionPages relationship worked. The following graph shows all the results.

Colour coding has been added to show how the KEI formula distributes itself over the results. Red indicates the top 10% of the KEI values, green indicates the top 50% and blue the rest. The graph on the right is a zoomed in view of the core part of the graph on the left.

From this I noticed that the standard formula tends to spread very quickly to the right hand side, thus promoting very competitive phrases quite quickly.

Of interest. You can see horizontal lines of Search Scores, showing how the Google Keyword Tool has a limited set of values it returns.

Taking into Account the power of a website

Not all websites are equal. Some have more authority and can compete for phrases more than other. I believe the formula should adjust itself so that weaker websites focus more on low competition phrases while strong websites target high search volumes.

I decided to do this based on a websites PageRank. Here is the formula I came up with:

The constants were chosen so that a PR6 website would be equal to the standard KEI formula. As rank dropped, the relative effect of competition increases. I decided to make the PR0 website cut of its top 10% phrases around half a million pages. The following graph shows the new formula related to a PR0 website.

You will notice that the top KEI results are confined a lot more to the low competition area, confirming that this formula will promote low competition phrases more than the PR6 version.

Phrase relevance and Conversion potential

Some phrases analysed my be less relevant to the target market. Other phrases may have a great conversion rate. I believe the formula should take this into account.

I've indicated it here as a simple multiplier. I personally give all my phrases a score out of ten. I then square the score to get my ConversionRate.

Making it Manageable (Work in Progress)

The KEI formula results vary from the very large to the very small. Some people have added a simple multiplier to make the numbers look more manageable.

I've decided to play with using Logs. This has pulled all my results into the region of +10 to -10

As I mainly use the formula for phrase sorting, the application of the log has no real effect. I need to think more about its effect on the general scoring. I'm also thinking about the KER formula and the way it controls scaling via logs.

I had to add the +1s to stop errors. I have already noticed that this can cause issues for very low counts. It's better to use something like 0.00000001!

Competition Page Count Frequency

To try and understand the data distribution a bit more I graphed the frequency that particular competition page counts occurred.

Interestingly it closely matched the equation shown.

I could not find any clear pattern for search counts.

So what are the big guns!

Those two highly searched for dots up the top are "hotels" and "hotel". The most competitive phrase is "web site"!

Original Article...KEI re-visited

PubSubHubbub - Real-time RSS and Atom Feeds for your Blog

Tue, 25 May 2010 00:00:00 GMT

What is all the Hubbub?

Making Web Feeds and Blogs Real-time

Real-time results are become more and more expected on the world wide web. Twitter was one of the first and now many systems are updating their content as things happens.

Facebook updates your wall as your friends make changes and the search engines are now including live updates in their search results.

This has left your typical blogger behind the times.

Feed Readers

Bloggers use a web feed to inform people and systems about their new blog. The most common format of feeds are RSS and Atom. These are formatted files which contain information about the most recent blogs, including their URL, date, title and contents.

A Blogger would place a Feed file on their website and provide links to it, like my RSS Feed . This lets visitors subscribe to the feed via their favourite Feed Reader. That is, receive updates when new blogs are posted.

These Feed Readers typically use a "Pull" or "Polling" type mechanism. Every so often they will re-request the Feed file, check it for new entries and inform their users if there are any.

This has two main drawbacks:

The first is efficiency. The Reader has to periodically request the whole Feed file and process it. Some readers do this every 30 minutes. This adds a strain to both the Feed provider and the Feed Reader.

The second is that it is slow. Some Readers may take several days to get round to re-checking a feed. Not anywhere near real-time.

Pinging

The next improvement was that Feed Readers would let the blog owner send a "Ping" to them, indicate that their RSS feed has been updated. This means the Reader should re-request the RSS files faster and can cut down on polling the feed. There are even website you can use to ping multiple readers at the same time.

One of the weaknesses if this approach is that the blog owner has to know all the Feed Readers that are listening to their feed. Not an easy task, so many Readers may be left out of the loop.

PubSubHubbub

Enter PubSubHubbub with its strange name. It aims to solve all these issues so that bloggers can get their real-time feeds.

The basic idea is that Feed Readers can subscribe to a feed via a "Hub", which will then inform them when there are changes to the feed.

A PubSubHubbub supporting Feed file contains data indicating where the Hub is that manages subscriptions for the feed. The Feed Reader can then go to that Hub and subscribe to automatically receive updates. After that, the Reader can just sit and wait. No more inefficient requests

So that explains the Subscriber and Hub parts of PubSubHubbub.

Publishing

Now, when a blogger updates their blog and feed, all they have to do is ping the Hub. The Hub will then go to each subscriber and inform them of the new entries. This is called Publishing and hence the Pub in the name.

There are several ways to publish. The simplest is similar to pinging where the Reader still has to request the latest feed file once its been told. However, there is a more advanced method where the Hub actually sends the new blogs (Feed items) to the Subscribers. Thus achieving efficient real-time updates.

Open Protocol

PubSubHubbub is based on an Open Protocol. This has some great benefits.

It supports RSS and Atom formatted feeds making it easier for bloggers to integrate it into their existing feed system.

Many Feed Readers are signing up to the subscription system, including the big players.

As the Hub is not centrally controlled, you can create your own (I have), and I can imagine some websites will be appearing soon to provide Hub services for you.

The Protocol includes defined security measures to protect both the Hub and Subscribers from malicious attack.

Implementation

This is my first post using my own Hub. I hope it went well!

The specification, example code and even a Hub can be found Here .

Original Article...PubSubHubbub

SEO Ajax using Google's Proposed Solution - SEO Sandbox

Sat, 22 May 2010 00:00:00 GMT

Google's proposal for SEO friendly AJAX

Introduction | Pretty URL | Ugly URL

This area is JavaScript driven in a way that is SEO friendly. To read the whole article, click on each of the links above. The links dynamically load each part of the article using JavaScript. Even though the content is loaded via JavaScript, each part of the article is indexed by Google, as if each part was on its own page. Start now by clicking on the Introduction. If you don't have JavaScript, you can start here.

Page Name:
Pretty URL:
Ugly URL:

The Ajax Content in Search Results

This confirms the process works. In these results you will see each Ajax page, using a unique title and description and linking back to the page via its Pretty URL.

Non JavaScript/Flash Index

This would normally be in a noscript element or hidden/replaced by the Ajax/Flash when it runs. It is to help search engines find all the pages and to let users without JavaScript or Flash view the pages.

JavaScript Required	JavaScript Optional
Introduction	Introduction
Pretty URL	Pretty URL
Ugly URL	Ugly URL

The JavaScript Required links use the pretty URLs as they need JavaScript to work so they can dynamically insert the correct pages content. Google will index these, while other spiders will only pick up the base URL.

The JavaScript Optional links use the ugly URLs. As these URLs directly return the content of a page, they are friendly to other search engines and users without JavaScript or Flash. Google states they will ignore ugly URLs in links when crawling.

Introduction | Pretty URL | Ugly URL

XML SiteMap

To help the pages get indexed I also created an XML SiteMap of the Ajax Pretty URLs and submitted it to Google Webmaster Tools.

Original Article...SEO Google Ajax

Zither Tech - Adelaide SEO Services - Adelaide Web Businesses - South Australia

Fri, 21 May 2010 00:00:00 GMT

INTERNET MARKETING SERVICES

More and more companies are now using the internet to promote their business. Online Marketing is getting more competitive with the smaller companies finding it difficult to compete with the big budgets of the larger players. We help you compete against those bigger players as well as similar size companies.

We perform custom SEO, SEM (PPC), Link Building, SMM through our SEO Website Design Service packages, all based on your requirements.

Website: Zither Tech

Original Article...Zither Tech

The SEO Sandbox - Experiments and Tests

Fri, 21 May 2010 00:00:00 GMT

Experiments & Tests

The world of SEO is constantly evolving. What worked last week may not work now. New technologies are constantly appearing which need learning and applying.

This area has been made to let me try out new concepts and ideas I have that may benefit my clients.

SEO Ajax using Google's Proposed Solution

An experiment to see how Google's proposed crawlable Ajax works. This may also be applicable to helping make Flash more crawlable.

(292 words)SEO Google Ajax

Keyword Effectiveness Index (KEI) Re-Visited

KEI is one of the most popular formulas used for keyword analysis. Here I re-examine and try to enhance the original.

(660 words)KEI re-visited

PubSubHubbub - Real-time Feeds and Blogs

PubSubHubbub is gaining acceptance as the way to push your RSS or Atom feeds to subscribers. Here I explain the basics on how it works.

(686 words)PubSubHubbub

A Cloud of KeyWords used in this website

A cloud of keywords used in this websites.

(3,425 words)

Original Article...SEO Sandbox

Quickly check HTTP Header Responses, Redirects and Status Codes

Mon, 17 May 2010 00:00:00 GMT

Make sure you're sending the right signals

Ensuring your website responds to requests correctly can be very important. Especially with SEO and the way you redirect requests to a new page.

This tool checks the responses you are sending so you can make sure you're doing the right thing. It will recursively follow redirects to find out the final destination of a request. It also detects html refresh code and redirects on that.

Typically, for SEO, you want your pages to return:

200 OK Response for valid pages
301 Permanent Redirect on old pages that link to new pages
404 Missing Page Error if a page does not exist (don't redirect before a 404!)

301 Permanent Redirects work very well with Search Engines. It is a signal for them to update their index data to the new location. You should use this whenever you upgrade your website or have changed the URLs of any pages. Other forms of redirect do cause index updates. Here's How to do 301 Redirects and if your using an apache server I've also written an .HtAccess 301 Redirect Generator Tool.

The HTTP Header Response Checker

Just enter your URL in the field and click check...

Original Article...Response & Redirect Header Checker

How to add goals to your websites Google Analytics account

Sun, 16 May 2010 00:00:00 GMT

Tracking Website Successes

To be successful with a website, you need to define the goals you want it to achieve. Common website goals are receiving a contact email or a cart submission.

Being able to track those goal and analyse what causes them to happen can be a great weapon to help you optimise your website design, online advertising and promotional activities.

Working on increasing the rate you achieve goals will focus you on activities that most benefit your business through leads and sales.

To help you do that, Google Analytics allows you to setup Goals and analyse all the other data in relation to them. What search words cause more goals? Which websites send you visitors that trigger goals? What route do visitors use that trigger Goals?

This article will take you through the steps of creating a standard goal in Google Analytics

Determining a Goal Page

The simplest and most common way to define a goal is through the viewing of a certain page. If a visitor reaches that page, then a goal is made.

For example, if you have a contact page, have it go to a thankyou page after the user has posted their message. The thankyou page can provide the visitor with a nice message while also triggering the goal.

Setting up the Goal

Once you have determined the page that will be the trigger of your goal, you can go into Google Analytics and setup the Goal:

Go to your Analytics Settings page (login if required)

Choose the account you wish to add the goal to, and click on the Edit link...

Scroll down to the section on Goals, and click on the Add Goals Link. In this case you can see I already have a few.

Here you will see a few options...

For our simple goal we need to fill in a few fields as shown above.

First create an appropriate name for your goal. This gets shown when you are looking at your Analytics Data.

In this case we are triggering a goal based on a page on your website, so select a Goal Type of URL Destination.

This will open a new section where you can enter the URL of your page. Leave the Head Match setting as is and enter your pages file name in the Goal URL field. Make sure you start the URL with a dash(/) as the comments request.

Finally, Allocate a value to your goal. I normally choose 1. Then click Save Goal to have it activated.

I would then recommend you test that goal is working, for example, submit a form. It may take a few hours for your goal to show up, and make sure your including today in your date range.

Viewing Goals

When you go back to viewing your websites statistics you will see there is a Goals option in the left hand menu. This will give you direct access to your goals and how they are performing over time.

An keep an eye out when viewing other statistics such as traffic sources which has a Goals Tab to cross reference with goals:

Original Article...How to add goals to Google Analytics

How to create a Google Analytics Account for your website

Thu, 04 Feb 2010 00:00:00 GMT

A step by step guide

Google Analytics is a great tool to present statistics on your websites performance. The information is presented well and enables you to dig into quite a bit of detail on where your visitors can from, what they use and what they do on your website.

There are several stages to setting up a Google Analytics account which are described in the following sections.

Gmail Warning
I would recommend you avoid using a Google Account associated with Gmail, or link your account with Gmail. Gmail takes over the account and can make it very difficult or impossible to do some tasks required when managing Analytics accounts.

Sign up to Google

Before you can get an analytics account you need to have a general Google Account. You may already have one you created for another one of Google's services (See Gmail warning on the right). If not, you can create a new account here:

https://www.google.com/accounts/NewAccount

It's quite a simple form. All you really need is an email address. Don't forget to note down the email address and password you used!

Create an Analytics Account

To start the sign up process go to the following URL:

https://www.google.com/analytics/provision

Most of the questions are quite simple. The crunch is at the end where you are given some tracking code. Grab a copy of this for use in the next section.

If you already have an analytics account, you can add extra websites to it (via profiles). For website developers I recommend creating a new account per client. This way the client can take the account with them if they change developers.

Adding your tracking code

You should now have an account and some tracking code. You're almost there!

In order for analytics to work, you need to place the tracking code at the end of every page of your website.

If you have a website developer they should know what to do with it.

Otherwise, you should place the tracking code near the start of every page; just after the body tag. Note: that this has changed recently as Google Analytics has updated their code so it is faster. Here is an example:

<html>
...
  <body>
  <script type="text/javascript"> var _gaq = _gaq ||
	  []; _gaq.push(['_setAccount', 'UA-xxxxxx-x']); _gaq.push(['_trackPageview']); (function
	  () { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async
	  = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www')
	  + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0];
	  s.parentNode.insertBefore(ga, s); })(); </script>
  
  ...
  </body>
</html>

Many website designs use a common file to define the start of all the pages of a website. You may be able to use this to quickly add the code to every page.

After adding the code, make sure it is not visible on the page. This may happen if you are using a WYSISYG Html editor. You will need to switch to a plain html mode to add the code.

This code talks to Google Analytics every time someone visits the page, and that's how it all works.

Viewing the statistics

After a while you should see the status of your new account change to a green tick indicating the code is working. If this does not happen in 24 hours then check out Google Analytics Tracking Help .

To see the data for your website, make sure your account is selected then click on the "View Report" link for its profile.

Analytics normally only shows data up to a few days ago, so don't worry if there is no data showing. You can change the date range (top right) to see if there is any data captured for today.

Once the data starts flowing there is a lot of information available to you. Here are some of the most interesting bits:

Visits: This is the main graph and it shows how many people visited your website on a given day. The higher the better!

Traffic Sources: A menu option on the left. This shows how people found your website. Was it via a search engine or did anther website refer them to you.

Content: Another menu option on the left. This shows what pages your visitors viewed. So you can find out what's popular.

Enhancing Analytics

Analytics is a very powerful tool. Check out my other articles in the Google Analytics section to help you get the most out of it.

Original Article...Setting up Google Analytics

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